Welcome to the art of marketing operations a tailor podcast here you
can grow your knowledge about marketing operations, listen to ideas and
strategies to help you scale, grow and optimize. Your efficiency drive your
speed to market and enrich your work life. Let's get to it
hello, and welcome to the introductory episode of the art of marketing
operations. I'm read Arisha one of the producers of the show and today were
joined with Glen bottomly Chief Marketing Officer at Taylor,
Corporation Glen. Thank you so much for joining me. How is it going today in
terrific very happy to spend time with you to day? Rita? That's wonderful!
Thank you. So, to give our listeners a little bit more context, the goal of
this episode is to share what you can expect to hear from this whole awesome
podcast that we're producing before we jump into that Glen. Can you tell us a
little bit about yourself and the work that you're doing at Taylor Corporation?
Absolutely I'm the chief marketing officer for Taylor Corporation and I
lead a team of marketing professionals in a centralized marketing center of
excellence, and we provide centralized marketing support for all of our
enterprise groups and business units all across Tailor Corporation and my
team provides marketing services such as Mark Intelligence, market research,
business reviews, CR m, creative digital brand strategy and all the way
to execution things like sales, enablement and sales support, a bx, etc
to all of the business leaders and teams across our entire enterprise. And
then personally, I have a passion for Yoga and mindfulness and lifelong
learning and my favorite vacation spot is palm springs. California, wow,
that's amazing! I also love California. I cannot say that I have the same love
for Hot Goga,
but I do think that mindfulness taking care of yourself is very important with
all of the great services and work that you do. So that's really great.
So why did the team at Taylor Corporation decide to start this
podcast well at Taylor? We work with literally thousands of companies and
enterprises who face marketing and and business challenges on a daily basis,
and our mission is to make a difference with our customers operations to ensure
ongoing success in their businesses, and we often find ourselves located at
this intersection between growth and efficiency with our customers and their
marketing operations, teams which it puts us in a unique position to learn
and help. Others learn, and so we've come to really appreciate that in the
melting of both the art and science behind all aspects of business. So our
marketing team sat down, we thought about: How can we make a difference in
their in their world and in this industry, and how can we make a more
positive impact? How can we contribute to the body of knowledge with new
thought leadership offerings that can help others, and how can we continue to
grow and learn, but also help and listen to others who have found a
better way in their businesses and then share those success stories out with a
larger audience, and so with with all of that background and conversation and
planning, we decided that a podcast would really be a great way to do that.
It's a more personal platform. It allows our guests to open up about
their peaks and valleys and their triumphs and some of their failures to,
and it allows all who are going to listen in our audience to grow, not to
mention that, obviously, in our busy worlds, podcasts are just a great way
to learn on your own time. It's quick or a tap of a button, whether at home
or in the car or during lunch yeah. Absolutely. I can agree with that. I
personally love listening to podcast about marketing in business, especially
when I'm doing on Dane work tasks kind of Nice to have something inspiring in
the background so, and I really try to look and listen for Insitione or like
great conversations and podcasts like that. So as a listener of your show,
what can other listeners expect to hear when they listen to each episode? Well,
we definitely want our audience to hear passionate leaders to discuss and
divulge their knowledge were definitely aiming to have powerful and interesting
conversations with marketing and business leaders who have a point of
view who are willing to share what they have learned, what works and what
doesn't work and their businesses and why that can be helpful and relevant to
other leaders in multiple industries. Intelligence is really the greatest
asset that you can have, and we want to highlight. I in broadcast that to
larger audiences and so marketing operations specifically is a critical,
organizational functional area that just moulds itself to the needs of a
business. It sits at the intersection of marketing and technology, and these
marketing operations teams are always in constant motion and fluctuation and
leaders in marketing operations themselves. They, you know, really sit
and have to have a solid mix of left, brain right, brain thinking to really
thry and so the key responsibilities of marketing operations teams. It includes
responsibilities like marketing, automation, the MAR TEC, stack,
marketing, print, prince collateral, marketing operations, excellent, etc,
and so the sheer breadth and depth of the marketing operations, functional
area and how fast that area is growing and expanding and with the growing
sophistication of those teams. It gives us this pivotal opportunity to dig into
multiple areas of interest that we think that our audience is going to
enjoy things like strategy, optimization software efficiency, speed
to markets. You know enhancing work, life balance, except for all of those
topics. We feel that we're going to explore with this podcast and so
whether Your Business or organization calls your team, you know quote unquote
marketing operations or not. We feel that all of our audience, members
across the entire marketing function, is going to find value in this podcast,
and so you know we chose the name of this podcast, the art of marketing
operations with really great care. We truly believe not only from our own
personal experiences at Taylor, but also from our own research with
customers, that what makes marketing operations truly provide powerful
benefits to an organization is the perfect balance between the art and the
analytical. It's the difference between the creative and the mathematical. It's
the left, brain and right brain, the sort of called the hining o business
and in this podcast we're really going to be talking to leaders across
multiple industries and companies about how they have found success, balancing
this art and science in their marketing operations, teams and their experiences
in how they are building their own future. So are overarching themes and
ideas on innovation. You Know Dat at efficiency and analysis. It's going to
allow the opportunity to enable growth to help our audience. strategize drive,
speed to market and optimize. You know their organizations Mar Tech Stack and
what we call prince tack. They're marketing print to enhance their work
life- that's going to be so cool, I'm very excited to hear the diverse amount
of topics and wonderful marketing leaders on the show- and I already have
a couple of ideas for things that maybe I would want to hear on the show. But
I'm sure listeners tuning in now may have some ideas for episode, topics or
even guests that they could feature on the show. So how can they connect with
you in case they'd like to do that? Oh, it's, a great question. Reda we would
first off. We would absolutely love input from our audience, whether that
be input for topics or the special guests that will have or new themes
that we want to cover. So we really want to discuss what you need most and
what our audience is looking for and so and that's really the best way that
we're going to be able to cocreate this content with our audience to make it
relevant and valuable to all of our listeners. So you can do that by
connecting with me on linked in giving us a linked in shout out or just leave
a podcast of view with what you'd like to say. That's so great that wraps it
up for our introductory episode. Glen does have a good point: leave a podcast
review or sprinkle a couple of five stars in there and apple podcasts. For
us. We would really appreciate it Glen. Thank you so much, I'm looking forward
to hearing the show and it launching. I think it's going to provide a lot of
value to your audience. Thanks so much read. I really appreciate it absolutely
and to our listeners and make sure to come back and tune in to episode. One
of the art of marketing operations
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