The U.S. trade show and events industry has roared back to life following its pandemic-fueled slumber. Spending by exhibitors continues to increase with 76% having budgeted the same or more in 2024 as in 2023.
However, trade show booth cost continues to be a challenge for resellers of trade show displays. According to ConferenceSource, custom trade show booth displays typically cost between $10,000 and $30,000. This doesn’t include the thousands that must also be spent on travel and lodging for the those working in the booth. For prospective exhibitors struggling to justify the cost of a trade show and event marketing strategy, these figures can be a non-starter.
Resellers seeking to reduce trade show costs for their clients must find ways to create more affordable trade show displays. The modular trade show booth is one solution. When compared to fully custom trade show booth constructions, modular trade show booth designs are dramatically less expensive but can still create the same aesthetic impact for the exhibitor’s brand.
The following blog describes what makes modular trade show booths different and how this innovative trade show booth design idea can slash trade show costs for exhibitors while still enabling resellers to deliver the custom trade show booth displays that exhibitors crave.
Modular trade show displays are pre-engineered exhibit systems that consist of interchangeable components. These components can be assembled and reconfigured in various ways to create different booth layouts and designs from the same “kit of parts.”
The modular nature of these displays allows exhibitors to adapt their trade show booth design to different spaces and requirements without the need for a completely new setup each time. This type of trade show booth construction is particularly beneficial for companies that participate in multiple trade shows requiring a variety of booth sizes and layouts. With a modular trade show booth design, the same basic set of booth components can be used for trade shows and events both large and small.
For a reseller of custom trade show booth displays, the modular trade show booth is a key method of reducing trade show costs for the exhibitor. Total trade show booth costs for modular trade show displays are lower for several reasons.
As noted above, modular trade show booth designs allow components to be reused and reconfigured multiple ways, eliminating the need for exhibitors to design and build new booths for different events.
Generally speaking, modular trade show displays cost less to ship from site to site than fully custom trade show booth displays. Their simplicity and lighter weight reduce ongoing shipping and handling expenses for the exhibitor.
That simplicity also pays dividends during the setup and teardown processes. As with pop-up trade show displays and other forms of portable trade show displays, modular trade show booth designs often feature “tool-free” assembly to reduce labor costs for the exhibitor before and after each show.
Most importantly, it is generally far less expensive for the reseller of trade show displays to assemble a trade show booth design from a standardized set of parts than to fabricate something entirely new. The single best way to reduce trade show booth cost for the exhibitor is to start with a modular trade show booth design.
The last issue, then, is the matter of customization vs. cost. For the reseller of custom trade show booth displays, it comes down to one very important question:
How do I create custom layouts and accessories at an affordable price point?
While “modularity” implies that customization options will be lost, nearly all types of trade show booth ideas can be realized through the use of modular trade show displays. Indeed, exhibitors can choose from a variety of graphics, accessories and finishes to create a modular trade show booth that truly reflects their brand identity.
This balance between standardization and customization allows for a consistent and professional appearance, show after show. Indeed, most trade show attendees would be hard-pressed to distinguish custom trade show booth displays from the more affordable, flexible and versatile modular trade show booth designs now available to resellers of trade show displays.
Taylor is a leading provider of custom signage and other visual merchandising solutions, including trade show displays. In fact, the Taylor Visual Impressions team in St. Louis specializes in the creation of custom trade show booth displays. This category expertise extends to portable trade show displays, pop-up trade show displays and the types of modular trade show booths described in this blog.
Streamline™, our newest modular trade show booth design, delivers the best of everything in one trade show booth system.
Branding & Aesthetics
Shine a spotlight on your brand with large, vibrant, wrinkle-free graphics.
Strength & Versatility
Incorporate TV monitors, shelving, closets, backlit fixtures and more.
Tool-Free Assembly
Set up and tear down in minutes with ingenious tool-free fasteners.
Modular Design
Add fixtures and features as you go from a standardized kit of parts.
Cost-Effective Shipping
Slash shipping costs 25-50% thanks to compact, lightweight components.
Attractive Price Point
Save money with a display that costs a fraction of other customizable systems.
See how modular trade show booth systems enable trade show display resellers to slash trade show costs for their clients while still delivering a high-quality, customized experience. Contact your Taylor representative to learn more about the Streamline modular trade show display system.