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Custom Beach Towel Creates Social Media Buzz

Case Study

Taylor's Promo team used its global sourcing relationships to deliver a custom-printed towel that still has fans buzzing.


The Minnesota Timberwolves of the NBA hosted an event with a “10,000 Lakes” theme, which then carried over to their team store with a variety of water-themed merchandise options. When the Timberwolves started planning a gameday promo giveaway, a different promo vendor proposed an oversized beach towel. Unfortunately, their pricing was also somewhat oversized and placed the giveaway idea in jeopardy.


Taylor Promo used its deep, global sourcing relationships to offer a better price — and deliver a far better product. Each towel was custom printed to honor Naz Reid, the Timberwolves’ star “sixth man,” while Taylor Promo’s focus on product quality ensured the gift would be enjoyed by fans for years to come:

  • 15,000 towels
  • 30" x 60' size
  • 100% cotton velour
  • Full-color, edge-to-edge printing 

Naz Reid Towel Mockup 2-1


The Naz Reid towel has been hailed as the biggest promotional marketing success in Minnesota sports since the Homer Hanky™.

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