Website Marketing Services

Investing in web and digital marketing strategies is a must for any business. Doing so helps you grow your business by reaching your target audiences and building awareness for your brand. Web and digital strategies also help you increase your search rankings, in turn driving more targeted traffic to your site. Website and digital marketing strategies ultimately lead to more sales and help you keep you with your competition.

A few questions at the beginning of your search for a digital marketing partner can save you a lot of frustration later.

How do they stay current?

Taylor continually invests in the latest website marketing technology. Our experts stay on top of the latest trends, updates and developments so we can address any challenges to your web and digital marketing programs.

How do they make your job easier?

A high-quality website is expected. But Taylor offers more. Our experts complement your website with the latest omnichannel marketing strategies that give you more opportunities to connect with your customers. This includes everything from app development to direct mail, email and social media marketing. We also provide you with data management platforms that seamlessly integrate with your existing technology so you can manage it all from one place.

What is their service model like?

Our website and digital marketing teams provide application support and maintenance Choosing Taylor as your technology partner means you’re supported by a dedicated client experience team. Our developers are with you every step of the way, from design and customization to implementation. We ensure your sites and apps work as intended, and your brand voice and messaging is consistent across all your marketing channels.

Are they financially secure?

Backed by Taylor Corporation, one of the largest graphic communications companies in the world, you can rest assured that your web and digital marketing efforts are in secure financial hands. We’re the trusted partner of many of the nation’s top brands, and are backed by a diverse portfolio of financial services, healthcare, mass media and sports entertainment.

Is their brand safe?

Which can also mean, is your brand safe? With Taylor, you don’t have to worry about brand consistency. Our graphic designers ensure that brand voice and messaging across all of your marketing channels. Everything from color matching to copywriting and image selection will match with your business objectives on each channel you use for your marketing efforts.

Website Development

We help you build websites and other digital marketing channels that match your brand voice and messaging. Our design and development teams will work with you to carefully research, plan and build a site that showcases the very best of your business.

App Development

Our programmers serve as an extension of your team for custom application design, development and support for mobile apps that raise awareness for your brand and expand your marketing reach.

E-Commerce Development

Our designers and developers will work alongside you to build an e-commerce site that grows your online presence and provides a memorable shopping experience for your customers. If you already have a site, we can assist with any of your support, integration and migration needs.

Data Management

We'll provide you with a custom platform to create and manage all your omnichannel campaigns that integrates with your existing technology and serves as the only hub you’ll need to collect and store all your customer data. You’ll also be able to track campaign performance and your overall ROI through this single omnichannel marketing platform.

Omnichannel marketing focuses on the customer, instead driving them toward your brand by unifying your channels of communication to guide them on their buyer journey. The interconnectedness of the channels is the key, and sets you up to keep the conversation going with personalized communications and deliver messages based on the customer’s preferred channel. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand.

E-commerce omnichannel marketing is focused on providing seamless experiences for your customers across multiple marketing channels. It creates a consistent experience at every touchpoint, from shopping online, on a mobile device or laptop, all the way to a brick-and-mortar store.

An example of this would be advertising a sale on social media, then having the customer be directed to your website where they are offered a promo code. They can redeem this online or in your store. In addition, they’re asked to opt in for email updates from your company based on their purchases.

This can turn a one-time buyer into a regular and loyal customer.