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Complete Marketing Solutions

Grow brand awareness, increase sales and measure your ROI.

Grow your business with marketing solutions from one of the nation's
top commercial print experts. Get the most out of your marketing
programs using data-driven, targeted marketing strategies.

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Taylor is the marketing consultant and partner for many
of the world’s most recognizable brands.

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Direct Mail Marketing

Direct mail is one of the best solutions to meet your marketing goals. Direct mail
marketing programs let you engage customers offline and offer personalized
content that builds a deeper connection than email alone. 

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Direct Mail Marketing Benefits

Direct mail is a tried-and-true marketing tactic. When combined with modern data-driven
strategies, it is one of the most effective marketing channels in your arsenal.

It’s Tangible

Direct mail is something customers and touch and
keep.

1:1 Conversations

Direct mail lets you place your message directly in the hands of your customers.

Creative Freedom

Direct mail is not limited by space or format like other types of direct marketing.

Personalization

Direct mail makes it easy to connect with customers at meaningful times in their lives.

Interactivity

Direct mail can be made interactive with the addition of direct links and QR codes.

Strong ROI

Organizations using direct mail say they are 5x more likely to see a positive ROI.

We surveyed hundreds of organizations that utilize direct mail marketing.

Direct Mail is experiencing a resurgence as new technologies improve campaign performance

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Personalized Direct Mail Marketing

Personalized direct mail is a lot more than adding a first name and a greeting. When done right, it uses collected customer data to speak to the needs, concerns and interests of the individual.

  • Unique offers and messages
  • Images, colors and layouts tailored to the consumer
  • Links to personalized landing pages (PURLs)
Data-Driven Direct Mail

Data-Driven Direct Mail

Data analytics now play a major role in direct mail strategies. Combining direct mail with reliable data sources ensures the right customers are sent the right messages at the right time.

  • Data sets include life stages, purchase history and more
  • Campaigns cater to specific individual's interests
  • Improved campaign performance and higher ROI
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What Data-Driven Direct Mail Can Do

  • Raise brand awareness and build brand loyalty
  • Generate new leads and new orders
  • Increase reorders
  • Cross-sell new products to current customers
  • Engage customers who haven’t ordered in a while

Omnichannel Marketing

Direct mail is often the launch pad for omnichannel campaigns. Omnichannel marketing gives customers a seamless brand experience regardless of which channel they use to interact with you.

Their data and preferences follow them throughout the buying process, providing them with an immersive and personalized experience.

Retail Omnichannel Marketing

Omnichannel Marketing Benefits

Consumers are served hundreds of emails and ads each day. It's understandable that they
only remember a handful. Omnichannel marketing programs that combine creative content
and personalization with data analytics make your campaign one that stands out.

Brand Recognition

Omnichannel campaigns are more effective than those that use a single channel. They increase brand loyalty by breaking down silos across your organization.

Customer Loyalty

Omnichannel communications increase customer retention. Customers prefer to do business with brands that provide highly-personalized experiences across all the channels they use.

Better Data

The data collected through omnichannel campaigns reveals insights about your buyers' customer journeys. This lets you deliver the right message to the right person at the right time. 

More Revenue

Omnichannel marketing helps you grow your revenue. Companies that use analytics to deliver hyper-personalized experiences report a higher ROI on their marketing campaigns.

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Marketing Automation

Omnichannel communications require a lot of work. You have to understand your audience, develop a marketing strategy and create content. And that's just for starters.

While marketing automation software can't help in those areas, it can streamline and simplify your most time-consuming responsibilities.

  • Automate your omnichannel communications
  • Handle routine tasks
  • Nurture prospects
  • Automate your lead qualification process
  • Provide a hub for creating digital content

Audience Segmentation

No two groups of people are alike. Group subsets have different interests and needs. Demographic, geographical and psychographic research lets you deliver communications to the right customers at the right time

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Targeted Omnichannel Marketing 

Targeted marketing campaigns use data and analytics to reach current and potential customers with the information they care about the most. Communicate with individuals and segments of people based on what they’re looking for, what they’ve bought and what they might need.

Omnichannel Marketing by Industry

No matter the industry or vertical, data-driven marketing will show you how customers
behave, where they shop, and where and when they buy. Reduce the guesswork by getting
marketing solutions tailored to your organization and industry. 

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Retail Marketing Programs

Better data means more sales. See what you can do with omnichannel retail campaigns backed by the best sources of data in the industry.  

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Financial Marketing Programs

Deliver personalized messaging that caters to the financial needs and interests of your customers, and build loyalty along the way. 

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Automotive Marketing Programs

Our AutoNet Direct Data Network is the auto industry's top shopper data source. Get ahead of competitors with powerful tools.

Get the marketing power to reach more customers than ever before.
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Creative Marketing Services

Make your marketing vision a reality. Our in-house strategic, creative and
production experts provide you with the best ways to deliver your
marketing communications.

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Direct Mail Creative

Raise awareness for your brand and increase your ROI through the combination of award-winning design and industry-leading data management. 

Data Analytics 

Our data modeling and audience segmentation tools make it easier to engage the right customers at the right time. 

Direct Mail Design

We create engaging direct mail using the latest technology and materials. We print and deliver more than two billion mailpieces each year that bring higher engagement for our partners.  

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Digital Creative Marketing

Our digital designers and consultants build the omnichannel communications that complement your direct mail programs and fully flesh out your omnichannel strategy. 

These multi-touch campaigns deliver your messaging through a variety of channels that give you more opportunities to raise brand awareness and engagement, and ultimately make more sales.

  • Email
  • SMS and Text
  • Website Design
  • Social Media
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Print Marketing

Taylor’s nationwide print network handles the production and distribution of your direct mail programs. We’ll match the best printing technology to your project based on the mailpieces you want to deliver. 

Our distribution centers are strategically located across the country, meaning you’ll receive the best prices on shipping costs as well. 

  • Letters
  • Postcards
  • Gift Cards
  • Brochures
  • Kitting and Inserting
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Trade Show Marketing

We partner with you to design, prototype and build custom trade show signage and graphics that showcase your products and services.

Our custom trade show displays are engineered to be set up and taken down with ease, giving you more time back in your day while on the trade show circuit.

  • Backdrops and Backlit Displays
  • Custom Structures and Modular Systems
  • 3D Displays
  • Fabric Graphics and Framed SEG

Website Marketing Services 

Our in-house development teams can help you with websites, applications, e-
commerce platforms and other digital channels that raise awareness for your
brand and increase your ROI.

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Website-Development

Website Development

Having success with your direct mail and other marketing programs? 

Let’s complement them with a website and other digital marketing channels that match your brand voice and messaging. Our design and development teams will work with you to carefully research, plan and build a site that showcases the very best of your business. 

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App Development

Looking for digital marketing channels to augment or start your omnichannel marketing program? 

Our programmers serve as an extension of your team for custom application design, development and support for mobile apps that raise awareness for your brand and expand your marketing reach. 

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E-Commerce Development 

Our designers and developers will work alongside you to build an e-commerce site that grows your online presence and provides a memorable shopping experience for your customers. 

Already have a site? We can assist with any of your support, integration and migration needs.

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Data Management

Track and measure campaign performance and your overall ROI through a single omnichannel marketing platform. 

Our team will provide you with a custom platform to create and manage all your omnichannel campaigns that integrates with your existing technology and serves as the only hub you’ll need to collect and store all your customer data. 

Promotional Marketing

Promotional marketing is vital for connecting with both customers and employees. Promo
items build brand trust, reinforce your values and lead to long-term brand recognition by
gifting a piece of your brand messaging recipients can take with them. 

Taylor provides full agency-level creative services, stringent adherence to compliance and
product testing, and turnkey kitting and fulfillment. We help you build your brand through
apparel programs, gifting, events, employee engagement and much more.   

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Promotional Marketing Benefits

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Unlimited Options

Unlimited Options

Your options are nearly limitless with the range of promo items you can develop and brand for your target audiences.

Memorability

Memorability

Unique promo items help you stand out from your competition, and increase the likelihood customers will do business with you after receiving it.

Increased Sales

Increased Sales

Promotional products generate new leads and ultimately new sales through increased brand recognition.

Higher ROI

Higher ROI

Promotional programs won’t break the bank. The cost per impression (CPI) of promo products is lower than nearly any other advertising medium. 

The Science Behind Employee Recognition

Recognition and reward programs help you both raise engagement
amongst current employees and attract new talent.

Self-Actualization

Publicly celebrating small victories motivates employees
and reinforces their potential.

Self-Justification

Noncash rewards are very effective. Big-ticket items are a draw for
employees, as they don’t have to spend money on it themselves. 

Equity

Employees respect and respond well when programs have clear rules
linked to outcomes that are important to them

Surprise

Unexpected recognition opportunities create fun and surprise, keeping
your program fresh and reinforcing positive behaviors.

Reciprocity

Employees are more likely to work hard and do well when awards and
recognition are given to them.

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Promotional Marketing Experiences

Raise brand awareness and improve your ROI with the preferred promotional partner to
many of the world's most recognizable brands.

Marketing Solutions Resource Library

Your home for the latest strategies and campaigns, trends and
ideas, statistics, and more than can help

Frequently Asked Questions

Market everywhere all at once.

Raise awareness for your brand and watch your ROI
climb higher and higher.