Create and curate branded merchandise company stores for clients and employees offering on-demand, one-stop shopping.
Taylor is the marketing consultant and partner for many
of the world’s most recognizable brands.
Direct Mail Marketing Benefits
Direct mail is a tried-and-true marketing tactic. When combined with modern data-driven
strategies, it is one of the most effective marketing channels in your arsenal.
It’s Tangible
Direct mail is something customers and touch and
keep.
1:1 Conversations
Direct mail lets you place your message directly in the hands of your customers.
Creative Freedom
Direct mail is not limited by space or format like other types of direct marketing.
Personalization
Direct mail makes it easy to connect with customers at meaningful times in their lives.
Interactivity
Direct mail can be made interactive with the addition of direct links and QR codes.
Strong ROI
Organizations using direct mail say they are 5x more likely to see a positive ROI.
We surveyed hundreds of organizations that utilize direct mail marketing.
Direct Mail is experiencing a resurgence as new technologies improve campaign performance
Personalized Direct Mail Marketing
Personalized direct mail is a lot more than adding a first name and a greeting. When done right, it uses collected customer data to speak to the needs, concerns and interests of the individual.
- Unique offers and messages
- Images, colors and layouts tailored to the consumer
- Links to personalized landing pages (PURLs)
Data-Driven Direct Mail
Data analytics now play a major role in direct mail strategies. Combining direct mail with reliable data sources ensures the right customers are sent the right messages at the right time.
- Data sets include life stages, purchase history and more
- Campaigns cater to specific individual's interests
- Improved campaign performance and higher ROI
What Data-Driven Direct Mail Can Do
- Raise brand awareness and build brand loyalty
- Generate new leads and new orders
- Increase reorders
- Cross-sell new products to current customers
- Engage customers who haven’t ordered in a while
Omnichannel Marketing
Direct mail is often the launch pad for omnichannel campaigns. Omnichannel marketing gives customers a seamless brand experience regardless of which channel they use to interact with you.
Their data and preferences follow them throughout the buying process, providing them with an immersive and personalized experience.
Omnichannel Marketing Benefits
Consumers are served hundreds of emails and ads each day. It's understandable that they
only remember a handful. Omnichannel marketing programs that combine creative content
and personalization with data analytics make your campaign one that stands out.
Brand Recognition
Omnichannel campaigns are more effective than those that use a single channel. They increase brand loyalty by breaking down silos across your organization.
Customer Loyalty
Omnichannel communications increase customer retention. Customers prefer to do business with brands that provide highly-personalized experiences across all the channels they use.
Better Data
The data collected through omnichannel campaigns reveals insights about your buyers' customer journeys. This lets you deliver the right message to the right person at the right time.
More Revenue
Omnichannel marketing helps you grow your revenue. Companies that use analytics to deliver hyper-personalized experiences report a higher ROI on their marketing campaigns.
Marketing Automation
Omnichannel communications require a lot of work. You have to understand your audience, develop a marketing strategy and create content. And that's just for starters.
While marketing automation software can't help in those areas, it can streamline and simplify your most time-consuming responsibilities.
- Automate your omnichannel communications
- Handle routine tasks
- Nurture prospects
- Automate your lead qualification process
- Provide a hub for creating digital content
Audience Segmentation
No two groups of people are alike. Group subsets have different interests and needs. Demographic, geographical and psychographic research lets you deliver communications to the right customers at the right time
Targeted Omnichannel Marketing
Targeted marketing campaigns use data and analytics to reach current and potential customers with the information they care about the most. Communicate with individuals and segments of people based on what they’re looking for, what they’ve bought and what they might need.
Omnichannel Marketing by Industry
No matter the industry or vertical, data-driven marketing will show you how customers
behave, where they shop, and where and when they buy. Reduce the guesswork by getting
marketing solutions tailored to your organization and industry.
Get the marketing power to reach more customers than ever before.
Creative Marketing Services
Make your marketing vision a reality. Our in-house strategic, creative and
production experts provide you with the best ways to deliver your
marketing communications.
Website Marketing Services
Our in-house development teams can help you with websites, applications, e-
commerce platforms and other digital channels that raise awareness for your
brand and increase your ROI.
Website Development
Having success with your direct mail and other marketing programs?
Let’s complement them with a website and other digital marketing channels that match your brand voice and messaging. Our design and development teams will work with you to carefully research, plan and build a site that showcases the very best of your business.
App Development
Looking for digital marketing channels to augment or start your omnichannel marketing program?
Our programmers serve as an extension of your team for custom application design, development and support for mobile apps that raise awareness for your brand and expand your marketing reach.
E-Commerce Development
Our designers and developers will work alongside you to build an e-commerce site that grows your online presence and provides a memorable shopping experience for your customers.
Already have a site? We can assist with any of your support, integration and migration needs.
Data Management
Track and measure campaign performance and your overall ROI through a single omnichannel marketing platform.
Our team will provide you with a custom platform to create and manage all your omnichannel campaigns that integrates with your existing technology and serves as the only hub you’ll need to collect and store all your customer data.
Promotional Marketing Benefits
Unlimited Options
Your options are nearly limitless with the range of promo items you can develop and brand for your target audiences.
Memorability
Unique promo items help you stand out from your competition, and increase the likelihood customers will do business with you after receiving it.
Increased Sales
Promotional products generate new leads and ultimately new sales through increased brand recognition.
Higher ROI
Promotional programs won’t break the bank. The cost per impression (CPI) of promo products is lower than nearly any other advertising medium.
The Science Behind Employee Recognition
Recognition and reward programs help you both raise engagement
amongst current employees and attract new talent.
Self-Actualization
Publicly celebrating small victories motivates employees
and reinforces their potential.
Self-Justification
Noncash rewards are very effective. Big-ticket items are a draw for
employees, as they don’t have to spend money on it themselves.
Equity
Employees respect and respond well when programs have clear rules
linked to outcomes that are important to them
Surprise
Unexpected recognition opportunities create fun and surprise, keeping
your program fresh and reinforcing positive behaviors.
Reciprocity
Employees are more likely to work hard and do well when awards and
recognition are given to them.
Promotional Marketing Experiences
Raise brand awareness and improve your ROI with the preferred promotional partner to
many of the world's most recognizable brands.
Events are the perfect setting to increase leads and sales and build brand recognition by engaging potential customers and the community.
Mark holidays and other special occasions with custom and personalized gifts for employees, customers and partners.
Marketing Solutions Resource Library
Your home for the latest strategies and campaigns, trends and
ideas, statistics, and more than can help
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