
Taylor creates durable lenticular signage with eye-catching motion graphics and sturdy framing, perfect for trade show booths and multiple uses.
Engage customers with memorable imagery with more depth and more motion. Showcase your products and services by displaying them on a whole new level with custom lenticular printing.
“One of the coolest cups we have ever designed.”
Have you ever seen a 3D sign or poster? A piece of mail or advertising where the image moved or changed altogether depending on the angle you held it? Or a custom 3D cup?
You were looking at a piece of lenticular print. Lenticular printing is a printing technique that gives you the ability to bring static images to life.
Lenticular printing technology lets you create printed pieces and products that give the viewer the sense of depth, motion or total change when viewed from different angles.
With visual effects ranging from zooms and morphs to animation and 3D, Lenticular print makes still images move, gives flat images depth and can change one image to another while the viewer is holding it.
Lenticular printing is an imaging process unlike any other. It requires expertise every step of the way to achieve the desired results.
Our in-house lenticular design experts know how to produce the dynamic 3D effects you need to engage customers.
Taylor’s decades of experience in lenticular printing means you have
access to the latest lenticular lens technology and printing processes.
Our lenticular imaging includes digital halftone proofs that give you the
most accurate prototypes in the industry.
So, why go to the trouble to print with lenticular? Lenticular printing allows you to transform your print pieces. It turns something flat and motionless into something vibrant and alive.
Studies have shown that by expanding the viewing plane beyond a flat surface, lenticular captures attention unlike any other print solution. It greatly increases engagement and is more memorable than standard print.
Use limited-time promotional offers to command a higher price and drive repeat purchases.
Give consumers more tactile and interactive experiences with your brand marketing.
Showcase your brand in a unique and memorable way by bringing static images to life.
Create high-quality branded products that customers can use and reuse regularly.
For agencies that want to offer their clients printed products that will set them apart from the competition,
lenticular printing and imaging is the answer.
You’ve seen them at movie theaters, sporting events and many other venues. Lenticular cups and drinkware increase brand retention and give customers a promotional product they can take with them and repeatedly use.
Taylor uses a patented process to create lenticular plastic drinkware, including 3D lenticular cups and other custom beverage products.
Our combination of full-color lenticular printing effects and advanced molding capabilities produce distinctive and durable lenticular cups for a wide range of markets.
Lenticular postcard printing increases brand recognition and raises engagement when incorporated into direct mail.
Taylor prints and mails more than two billion printed pieces each year, many of them featuring custom lenticular postcard printing.
Using our lenticular technology can maximize your direct mail campaign ROI by driving higher levels of recipient engagement and response across a broad range of mail pieces.
Custom lenticular posters expand the viewing plane in public spaces with depth and movement and will make customers stop and look twice.
Large-scale lenticular signs and graphics need to be viewed from multiple angles, so viewers inherently spend more time looking at them, leading to more brand recognition and recall.
Taylor’s large-format signage printing expertise extends to lenticular poster printing, lenticular photo printing and lenticular wall displays that can be used in numerous locations and settings.
Lenticular print has many marketing applications across a wide range of
product types. Custom lenticular printing gives you the opportunity to leave
flat images behind and reach customers with 3D and motion effects
that generate second and third looks.
Lenticular printing services can be applied to a large variety of printed
marketing products, including direct mail, signage and other marketing
materials in any advertising space or communication channel your
organization uses.
Your direct mail program is a great way to showcase lenticular printing. Ensure your message stands out in the mailbox and captures attention with the eye-catching motion of lenticular print.
Consumers are three times more likely to keep a piece of lenticular direct mail than a postcard with similar non-lenticular artwork.
Packaging can feature any lenticular concept that their signage and mail counterparts can. Adding effects such as 3D, zoom, morph, animation and more to your packaging will make your products stand out on the shelf.
Lenticular print gives customers and visitors a new view each time they see your signage. The use of lenticular effects transform and enhance signs and graphics solutions across the board.
Lenticular printing can also be used for corporate ID and branding. A business card featuring lenticular effects is sure to be remembered. An organization with lenticular posters, signage and artwork will be attractive to possible business partners and customers.
Consumers are more likely to keep promotional products for a longer time when they are visually interesting. Improve brand recognition and message retention with customizable products your customers can take home with them.
Any type of card you can think of can be made lenticular. Make your logo pop and your designs dance with the many effects of lenticular print to ensure customers remember your brand.
Lenticular printing lets you create printed images that give the viewer the sense of depth, motion or total change when viewed from different angles.
The process uses a specialized flat, clear plastic with a lens embossed on one side to produce two or more different images from a single printed sheet.
Lenticular printing starts with two or more high-quality images or graphics. Getting these ready for the lenticular process is known as interlacing. An interlaced image is made up of repeating slices of different images.
The interlaced image is then ready to be placed in register to the lenticular lens. A lenticular lens consists of convex lenses arranged in repeating rows. These rows make up ridges and grooves that are known as lenticules, which refract light in different directions.
When viewed from different angles, this refraction of light creates the visual effect you’ve chosen for your printed piece. For 3D, the images are multiple views of one scene. For an animated or multi-image sequence, the images consist of several frames.
Looking for a way to increase brand recall and engagement with your printed products?
Check out the products that you can produce with lenticular printing and imaging.
One of the most impressive aspects of lenticular print is the range of effects
it allows you to use for your printed products. Taylor has the technology to
produce a variety of lenticular effects that can upgrade any printed item.
3D lenticular printing is the layering of images or art under a lenticular lens, producing the illusion of depth on a flat surface.
Lenticular flips combine up to three separate images in one printed piece, allowing them to be seen independently when viewed at different angles.
Lenticular morphing technology gradually changes one image or element into another. Any images can be morphed, but morphing works best when the images are similar.
On a lenticular zoom, images, logos and text change position and transition in size or position as the viewing angle shifts.
Lenticular animation, also known as full-motion or multi-phase video, effectively allows you to play a short movie on a printed piece.
Lenticular combination printing gives you the ability to use two types of effects on the same piece. For example, flips can be added to 3D effects, morphs, zooms and animations.
Taylor creates durable lenticular signage with eye-catching motion graphics and sturdy framing, perfect for trade show booths and multiple uses.
Taylor's decades of lenticular printing expertise deliver stunning 3D effects, motion, and depth with expert design, precision, and digital proofing.
Taylor's print technology and ever-expanding portfolio of products are the benchmark for innovation, service, and quality.
The University of Maryland men's basketball program revitalized their locker room with Taylor's budget-friendly, durable, and visually exciting soluti...
Taylor partnered with General Mills’ marketing team to create an innovative lenticular labeling concept that would catch the consumer’s eye.
Lenticular printing effects like flip images, 3D and animations make lenticular print a powerful tactic for a wide range of marketing campaigns.
The lenticular printing process allows 3D, flip, animation and other effects that are ideal for 6 types of lenticular marketing applications.
The lenticular printing process utilizes a combination of specially prepared graphics and a lenticular lens to create printed images that have the illusion of depth or motion. A lenticular lens is made up of repeating rows of convex lenses (lenticules) on the front surface of the material, and a flat surface on the back side of the material that can either be printed on directly, or have a pre-printed graphic mounted to it.
The process of preparing graphics for use with a lenticular lens is commonly called “interlacing.” An interlaced image is made up of repeating slices of multiple images that are either multiple views of one scene for 3D, or multiple frames of an animated or multi-image sequence. The interlaced image is then printed in register to the lenticular lens, and can have a variety of visual effects when viewed from different angles.
Studies show that lenticular printing is more effective at raising brand awareness, enhancing the customer experience and giving customers a collectable item they can keep and reuse.
3D effects and motion and other lenticular effects can present your brand message in new, exciting and memorable ways. Because lenticular graphics work by being viewed from different angles, the viewer inherently spends more time interacting with the image. This process helps to improve brand recognition and message retention by creating an experience with your marketing message.
Lenticular imaging can be applied to a wide array of products in various categories. Direct mail, signage, corporate identity materials, promotional items and even labels can be produced with lenticular imaging.
Some of the most common products that utilize lenticular printing include cups, posters and postcards. These products are known for generating higher levels of brand awareness and recognition.
Customers have been known to keep lenticular cups and other lenticular drinkware products for months and even years.
Studies have shown that lenticular postcards can generate up to 12 times greater brand engagement than their regular counterparts. What’s more, recipients are three times more likely to keep a lenticular postcard and other lenticular direct mail as opposed to standard print pieces.
The depth and motion of lenticular posters and other lenticular signage can even alter customer perceptions about your brand. When compared to ordinary printed posters and signs, lenticular posters and lenticular signage can multiply both brand affinity and recall.
3D lenticular printing can be used as both a printing technique and a unique piece of your overall marketing strategy.
3D lenticular printing and imaging gives you the opportunity to produce printed products that not only serve a purpose, but that can drive brand engagement, contribute to your social media presence, and ultimately enhance the customer experience.
3D lenticular printing also lets you give your customers printed products that they want to keep to either reuse or remind them of the event the piece was produced for. This is all due to the quality of your lenticular imaging and the products on which you choose to use it. The results are a higher ROI and greater customer satisfaction.