Promotional Products Stores

Using online promotional products stores as part of your overall marketing strategy can grow your business in several ways.

Online company stores provide brand presence on an ongoing basis. By having a selection of branded merchandise always at the ready, you can support company initiatives in the areas of employee rewards recognition, customer loyalty and engagement, lead generation, and more. 

A constant or rotating set of branded products in your online promo store lets you expose your brand to a wider audience. When customers or employees use or wear your branded merchandise, it gives others more chances to encounter your brand, leading to better brand recognition. 

Promo products are also a very cost-effective marketing solution. With a lower cost per impression than other forms of marketing, and durable and practical items such as apparel, drinkware, travel gear and office tools can provide long-term brand exposure. 

Online pop-up shops function similarly to traditional online promo stores, but products are specifically designed and curated for a particular event. 

This limited-time experience gives customers the feeling that they are part of a very exclusive group, and gives you the chance to provide them with a unique shopping experience driven by the excitement of a one-time opportunity.

Pop-up shops can be used for anything from introducing new products, exploring new markets or locations and selling off extra inventory to taking advantage of new and seasonal trends and events.

Both promo store options ultimately lead to increased sales for your business. Traditional and pop-up stores give you the opportunity for customization and personalization, adding appeal to your products and increasing satisfaction among the recipients. 

With online stores, you can reach a wider audience through distribution, generating leads you otherwise might not have had in areas outside your regular markets.

No required inventory is one major advantage of online pop-up shops. It cuts down on overordering, size mismatches and ultimately helps you save on costs overall. 

All orders are placed during a predetermined order window. This helps ensure that all orders for these specific products are accurate, cutting down on issues with quantity and size collection. The limited-time order window also eliminates late orders and last-minute changes that can slow production. 

Orders are then produced in bulk, which keeps your costs down. By producing only what has been ordered, you can eliminate the waste and obsolescence that is associated with regular inventory.

Using online traditional and pop-up promo stores lets you save on promotional marketing costs in a variety of ways. 

Promo stores provide a way for your business to focus your promotional strategies more effectively. With a selection of products focused on a specific demographic, or interests and events, you can reduce spending on products that might not resonate with employees or potential customers. 

Promo orders are often produced in bulk. The price-per-unit is lowered when promo items are produced together in large quantities. 

Online promo stores also provide great flexibility and adaptability while reducing overhead costs. Online stores eliminate all the costs associated with brick and mortar stores, and can be adjusted to align with market trends, changing customer preferences and new opportunities - all in real time.

Taylor’s award-winning product design teams will help you design, prototype and produce custom promo products that match your brand image and values. 

We recognize that each business in every industry has different goals and requirements. We specialize in vertical-specific ideation to provide unique, best-in-class products that help you meet your marketing goals.