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Starbucks Reserve®: Crafting Immersive Experiences

Case Study

Taylor's Modular Signage System Enhances the Starbucks Reserve Roasteries' Multi-Sensory Coffee Journey

Starbucks Reserve Roasteries push the boundaries of craft coffee, offering unique roasts and experimenting with coffee as an art form — brewing, aging, infusing and blending it into imaginative and often surprising creations.

Taylor partnered with Starbucks to craft a modular signage system that would engage Roastery visitors by promoting a unique, multi-sensory coffee experience through their brew classes and tasting events.

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TPVI Starbucks wood

The signage looks absolutely stunning —our GM literally teared up when she saw it! Thank you for the incredible rush and meticulous attention to detail.

Julia Marino
Senior Manager, Siren Retail Beverage and Equipment
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