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Taylor Rebrands Assets to Reflect Powerful Synergy of Company Offerings


Taylor Corporation announced today the rebranding of three companies acquired over the past two decades to better reflect its “Taylor United” strategy.

A woman hangs a Taylor-branded poster

Taylor Corporation announced today the rebranding of three companies acquired over the past two decades to better reflect its “Taylor United” corporate strategy.

The three companies are Curtis 1000, a leading provider of commercial print and packaging; Vectra Visual, known for design-forward solutions in retail signage and merchandising; and Optima Graphics, one of the nation’s leading wholesale suppliers to the trade show and event markets. Together, the companies comprise the newly-named Taylor Print & Visual Impressions, Inc., led by enterprise group president Mike Robinson.

“We are uniting the strengths of our teams and facilities across the country under the Taylor name to better reflect the powerful synergies of our extensive capabilities,” said Robinson. “We will continue to partner with the wholesale trade exclusively in the show and event space, as well as work directly with many iconic brands to create industry-leading marketing solutions. From creative and design, to scalable production in signage, Taylor offers packaging, direct marketing, publishing and visual graphics of all kinds. We take great pride in helping many of the nation’s leading companies in retail, entertainment and travel, food and beverage, health and beauty, and the financial services industries make positive impressions on people every day.”

The newly created group encompasses 2,250 employees, 17 facilities and a diverse range of print capabilities, all supported by marketing, data and analytics designed to optimize the creation of high-impact brand communications and experiences.   

Taylor acquired Curtis 1000 in 2002, Optima Graphics in 2008 and Vectra Visual in 2011. They are among the more than 187 companies added to the Taylor family of companies over its 45-year history.

About Taylor

Taylor is among the top five graphic communications companies in North America. Headquartered in North Mankato, Minn., we are a team of more than 10,000 client-driven experts with operations spanning 25 states and eight countries. We use deep industry knowledge to strengthen your customer’s brand experience, enhance business efficiency and improve bottom-line profitability.

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