Wearables are no longer just fitness gadgets. They’re becoming clinical-grade health tools, and healthcare has a lot to learn from that journey.
In this episode, we sit down with Marco Benitez, CEO and Founder of ROOK, to explore how wearable technology is transforming preventive care through real-world insights and patient engagement.
We discuss:
- The evolution of wearables from fitness trackers to FDA-approved, clinical-grade tools
- Why accuracy, validation, and data quality are essential for healthcare adoption
- How continuous, 24/7 behavioral data reveals patterns linked to health and disease
- The role of data standardization in building trustworthy AI in healthcare
- What healthcare can learn from consumer engagement in fitness and longevity platforms
- How connecting fitness, health, and insurance can unlock real innovation in preventive care
This conversation is essential for healthcare executives, digital health leaders, payers, clinicians, and anyone thinking about the future of AI-driven, patient-centered care.
Find Marco's work at https://www.tryrook.io/
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