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The Art of Marketing Operations / All Episodes

Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.

Glenn Bottomly

Recent Posts

Jul 18, 2023 1:47:46 PM

Ep: 57 - Don't Count TV Out: Why TV Marketing isn't Dead

The days of TV commercials may feel far behind us but truthfully, they still have ample power when it comes to brand legitimacy and recognition. Using TV to create stronger ties across multiple ...

Jul 11, 2023 10:13:26 AM

Ep: 56 - Simplified Strategies: High-Impact Rewards

People will always function well in environments they trust — and customers and marketers are no exception.

Jul 5, 2023 10:02:11 AM

Ep: 55 - Maximize Marketing Impact: Adapting and Optimizing

You have to make quality use of every single part of the marketing budget buffalo.

Jun 27, 2023 11:46:04 AM

Ep: 54 - Marketing Magic: Clarity, Customer Experience, and Evolving

The best marketing teams view all of their processes through the lens of the consumer. 

Jun 20, 2023 9:49:34 AM

Ep: 53 - Navigating Change and Building Your Ideal Martech Toolbox

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.

Jun 13, 2023 10:11:10 AM

Ep: 52 - Tailoring Influence: The Art of Targeted Influencer Marketing

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has ...

Jun 6, 2023 9:58:51 AM

Ep: 51 - Lasting ROI: The Value of Human-Centered Marketing

Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your ...

May 30, 2023 11:06:53 AM

Ep: 50 - Operational Excellence in Marketing: How to Get There

Operationally excellent functions can supercharge your business, launching teams towards efficiency and distinction. Unfortunately, this rhythm of strong practices with plans, goals, measurements ...

May 23, 2023 10:05:36 AM

Ep: 49 - Fearlessness, Functionality, Fortitude: The Recipe for Workplace Success

Fight. Flight. Freeze. When you’re afraid, how do you respond? What’s more, when the fear kicks in while you’re on the job, how do you work through that response?

May 16, 2023 8:55:38 AM

Ep: 48 - Effectiveness Over Efficiency: Finding Balance in Marketing

These days, Martech provides marketers with plenty of time-saving tools that promise to free them up to spend more time on the human aspects of their job. 

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