Data-driven programs to lift the performance of your marketing initiatives by increasing customer engagement and driving higher response
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Scroll down or use the menu below to view our Marketing, Data & Analytics product categories
Customer Acquisition Campaigns
Bring new customers to your business through data-driven acquisition strategies that employ leading technologies and trending tactics. Taylor’s solid fundamentals are essential to building scalable lead generation and executing campaigns deployed on a variety of fronts.
Cross-Sell Campaigns
Selling to current customers drives considerable incremental revenue and capitalizes on existing relationships. Taylor will help you increase average per-customer profit and build loyalty by marketing complementary products and services that enhance customer experience.
Customer Journeys
Increase engagement and loyalty with a focus on improving the customer journey. Taylor’s data-driven marketing techniques and customer journey programs are proven to increase leads, drive sales and optimize conversion rates.
Customer Profiles
Drive sales and enhance your position in the market with customer data profiles that allow you to identify your ideal customer. Taylor analyzes your customer attributes and ranks them for enhanced targeting, giving you a deeper understanding of your current customers and enabling you to attract more new customers.
Multichannel Marketing
Increase digital adoption and enhance customer experience through a seamless multichannel approach. Taylor’s deep experience coordinating print and digital campaigns creates rewarding, connected customer journeys while reducing expenses and simplifying processes.
Win-Back Campaigns
Re-engage lapsed customers with a marketing automation sequence that rekindles past relationships. Taylor’s experts will guide you in planning and executing win-back campaigns. We help you interpret the results and modify the campaign to improve performance and increase ROI.
Expand Your Capabilities
Analytics Services Taylor provides a suite of services to uncover powerful data insights and improve your audience targeting.
Marketing Technology We power marketing programs from basic to complex and support a vast array of applications and databases.
Modeling Maximize the effectiveness of your campaigns by predicting the future behavior of customers. Taylor employs advanced data analytics to bolster campaign success.
Performance Marketing Access timely and meaningful marketing metrics with analytical programs and campaigns built for success.
Segmentation Market more effectively with strategic grouping. Taylor’s analytic techniques deliver customer insights on a granular level, enabling a more informed approach.
Why Customers
Choose Us
50 Years
A Taylor business group has focused on the unique requirements of secure customer communications for more than 50 years.
1 Billion
Taylor prints and mails more than 1 billion pieces annually and has a national commingling contract for First-Class Mail®.
50 Million
Taylor compiled and sent more than 50 million emails on behalf of clients in 2019.
