Retail Omnichannel Marketing
Open your business to multiple channels – and more customers.
Expand your brand’s visibility and impact by giving customers seamless experiences at every touchpoint where applications and data move with them through every step of their retail journey.
Top brands trust Taylor to deliver true omnichannel experiences using deeper
customer insight and industry specific strategies. You can, too.
Retail Omnichannel Campaigns
Communicate Across Every Channel
Customers want options when they’re interacting with a business. Why not
give them as many as you can? Unify your channels of communications and
create a completely connected world.
Despite what you may have heard, print is not dead. Direct mail is valuable because it allows you to reach customers offline in a personalized and targeted way. It’s a great way to start the conversation and get people on board.
Even though it seems like we receive more than we can possibly open, email is still a powerful tool. In addition to being easily personalized, they are a great asset when it comes to data and tracking analytics.
Display ads work wonders on websites, social media platforms and mobile apps. You can target potential customers based on their interests and browsing behavior. Sometimes they only consist of a few words, but their impact can be huge.
Whether it’s Facebook, Twitter, Instagram, LinkedIn or another platform, integrating social media into your campaigns gives you the chance to connect with your customers on a 1:1 level.
Your Secret to Selling More
Make sure you get the right message to the right people at the right time.
Deeper knowledge of your target audience lets you deliver more personalized experiences.
IBM SPSS neural networks modeling tools provide data modeling that enable you to discover complex relationships in your data.
Organize your current and prospective customers into specific groups based on their preferences, buying behaviors and shared characteristics.
Real-time access lets you direct and follow your campaigns while they’re in progress.
Customer Journey Mapping
Your guide to determining where customers are in the buyer lifecycle and exactly what information you need to send them.
Marketing Data and Analytics
Collect and evaluate demographics, psychographics, household buying behaviors, life-stage triggers, geography and more.
Our data-driven marketing programs give your
campaigns a strategic edge.
Want the full customer picture? Get data segments that let you deliver omnichannel
communications at every stage of the buying journey.
When do people buy the most? Usually when they are moving. When people move, they spend almost $10,000 on new items and services in the first year. And the majority say they are open to trying new brands and service providers.
Our program helps you reach movers 14 days sooner than other new mover sources, and we have access to verified pre-movers with current and future addresses a month in advance of a move.
Active Shopper Advantage
Most of the time, the only way you know if an interested customer has been to your website is when they buy something.
Feel like doubling your chances of making a sale and gaining a customer? Our data analysis tools collect information from multiple channels that can help you find out which customers are searching for your products and services online - and which ones are looking at your competitors.
New Customer Acquisition
Reach and convert shoppers actively seeking your products and services online.
Based on data assessments that identify customer attributes, we’ll recommend audience strategies to target your most promising customers.
Customer profiles will be used to build personalized omnichannel messaging aimed at driving these newly acquired customers to your store or website.
Purchase Intent Triggers
Get more granular than ever before with mobile behavioral triggers, mobile location triggers and life-event data your marketing teams can use to reach customers at precisely the right time.
We’re one of the retail industry’s leading providers of in-market purchase intent data and analytics. Our data platforms connect more than 400 million mobile devices that link online and offline data.
What if you could predict what your customers might buy next? With buyer journey mapping, you can.
Through a data assessment and purchase behavior analysis, we will create an AI-driven predictor model that can identify what customers will likely purchase next. Once they are identified, we develop an omnichannel campaign to reach these return customers in the channels they prefer.
Acquiring new customers isn’t the only way to grow your revenue. It is possible to reengage lapsed customers and bring them back on board.
Based on your current customer profiles, we’ll be able to create a custom AI model that identifies the customers that have the best chance of reactivating, and develop personalized omnichannel communications to reach them.
It’s time to throw out your spreadsheets. Colateral, Taylor’s new in-store marketing management system, makes streamlining your in-store marketing easier than ever before.
Map and manage all your store-specific media for every location with one platform.
Learn how you can use these omnichannel
programs to grow your business.
Track and measure the performance of all your communication
channels through a single platform.
Integration is easy. Our installation experts pair the dashboard with
your existing technology to collect and report the data you need.
Spotlight on Furniture Retailers and Home Goods
Taylor is trusted by 9 of the top 10 furniture and home goods companies in the U.S. – and many more.
Furniture retailers of all sizes have benefitted from the data-driven omnichannel solutions delivered by Taylor’s Marketing Advantage Program.