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The Art of Marketing Operations / All Episodes

Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.

Glenn Bottomly

Recent Posts

Aug 30, 2022 9:01:52 AM

Ep: 27 - Delivering A Customized Customer Experience Backed By Data

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing ...

Aug 23, 2022 9:17:39 AM

Ep: 26 - Agile Marketing: Bringing Higher Value to the Creative Process

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.

Aug 16, 2022 8:31:08 AM

Ep: 25 - Using the Engine of Marketing to Drive Revenue

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. 

Aug 9, 2022 8:51:38 AM

Ep: 24 - Constantly Moving: Staying Ahead in Digital Marketing

What has changed in high-level digital marketing since the worldwide launch of the iPhone? 

Aug 2, 2022 10:03:52 AM

Ep: 23 - Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies

What does it take to support and grow a worldwide brand trusted and loved by so many people like Ben and Jerry’s?

Jul 26, 2022 8:44:48 AM

Ep: 22 - Creative Efficiency: Inside the Marketing Machine at a Major Studio

Promoting a major motion picture in the entertainment industry has specific marketing needs and challenges. But, film market operations can offer distinct lessons for the wider marketing ...

Jul 12, 2022 10:19:17 AM

Ep: 20 - Hunger and Martech - Born and Bred in Marketing Ops

The path to marketing expertise can take some unlikely twists and turns.

Jul 5, 2022 12:14:18 PM

Ep: 19 - Putting Out Fires: Data and Marketing Ops

There’s always a burning fire in marketing operations.

Jun 28, 2022 10:22:22 AM

Ep: 18 - Balancing Revenue & Customer Experience in Marketing Operations

What should always stay top of mind for marketing operations? 

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