The Art of Marketing Operations / All Episodes

If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.

What if your manager took the time to learn your strengths, goals, and work ethic? 

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...