Taylor is the preferred promotional marketing partner to many of the world's most recognizable brands.
allina
capital one
carnival
ryobi
verizon
Why Promotional Product Marketing Matters
Whether you’re attending a trade show or convention, launching a campaign, hosting an event, or curating a company store for employee rewards or recognition, promo products are an integral part of your overall marketing strategy.
The Benefits of Promotional Marketing
Promotional products deliver benefits in many areas for your organization’s marketing teams.
Improve Your ROI
One of the best aspects of promotional products is their low cost. Promo items can be produced at a fraction of the cost of traditional advertising. With properly positioned custom promo products that deliver high levels of brand visibility, your return on investment can be huge.
Lead Generation
When you engage potential customers with promo products, it can be extremely influential. Whether it’s a giveaway or a demonstration, promo items are perfect for making impressions and ultimately generating sales leads.
Increase Product Awareness
Promotional products are a great way to spotlight the products and services you offer, and provide previews of new offerings that are on the way.
Customer Loyalty and Retention
Promo items can be used to reward customers for choosing you over your competitors for their needs. Showing appreciation is crucial when it comes to customer loyalty and retention.
Creative Product Development
With the nearly unlimited number of low-cost items you can put your brand on, promotional items provide the versatility to try out new concepts that showcase your products and services.
Build Customer Engagement
With their versatility, promotional products can increase brand visibility in nearly any interaction. Having them at the ready is a great way to engage with potential customers.
"I know we're getting the best pricing on promo merchandise and I know they take care of it as quickly as they can."
Grant Logan, Senior Contract Manager
Branded Promotional Products
Promotional items come in many shapes and sizes, and are geared for different kinds of outcomes depending on your audience, budget and marketing goals.
High-Visibility Items
High-visibility promotional items are products that stand out at outdoor events, trade shows and corporate gatherings. These can include everything from promotional signs and graphics to branded apparel, bags, backpacks and more items designed to grab attention in crowded areas.
Low-Cost Giveaways
Low-cost promotional giveaways help you increase your brand reach without putting a strain on your budget. Budget-friendly promo items can include pens, magnets, stickers, lanyards, keychains, notepads, stress balls and other similar products that offer lasting value because of their practicality.
Eco-Friendly Options
Increasing sustainability and limiting single-use products with promo products like rPET backpacks, cork-based office accessories, cotton-based totes, and reusable water bottles gives you the opportunity to couple your brand image with reducing waste and preserving the environment.
Premium Gifts
As the name suggests, premium promotional products do cost more to produce, but they deliver a great return on that investment. Items like luxury pens, wireless headphones, engraved glassware and others are often kept for longer periods of time, making them excellent choices for executive events, VIP client appreciation and milestone celebra.
Popular Promotional Marketing Product Categories
When it comes to choosing items to build brand visibility, promo products can be developed for many different kinds of settings.
Promotional Apparel
Promote your brand with custom t-shirts, polos, hats, hoodies, jackets and other items that can be repeatedly worn by both employees and customers.
Promotional Drinkware
Create constant brand exposure with reusable water bottles, travel mugs, coffee mugs and cups, coolers, and more products that can be reused.
Promotional Tech Accessories
Putting your brand on technology tools such as USB drives, power banks and wireless chargers is practical and efficient way to generate brand awareness.
Promotional Office Items
Calendars, planners, notebooks, journals, Post-it Notes, pens, and other office and organizational items may be the most popular promo products due to their everyday use.
Promotional Outdoor Gear
Outdoor items like sunglasses, umbrellas, beach towels, backpacks and bags are fantastic promotional opportunities. These items are practical and used in numerous settings.
Promotional Products for Events
Taylor’s promo experts can also help you plan corporate or community events that promote your brand, products and services, and company values.
Trade Shows
Plan your trade shows to feature custom promotional items for giveaways, prizes and more that complement demonstrations of your products and services.
Raising awareness for specific causes builds positive brand recognition, and tying in promotional products only increases lead generation opportunities.
Even if you’re not meeting in person, you can still provide guests and attendees with promo items that generate buzz, show appreciation and spotlight your brand.
Promotional products can be used to augment any company event you’re planning, providing attendees with gifts and items to show appreciation and celebrate work being done.
The holiday season is a great time to give promotional products and custom gifts to customers and employees to show gratitude, send well wishes and spread brand awareness.
When you partner with Taylor for your promotional marketing programs and custom promotional products, you’ll have the resources to implement both physical pop-up promo stores and online ordering portals.
Full-time, branded merchandise company stores offer on-demand, one-stop shopping. Employees have access to an easy-to-use online platform for selecting approved promotional items, apparel and office essentials.
Virtual Pop-Up Shops
Quick to set up and designed for enterprise efficiency and improving your ROI, Taylor provides the tools and technology to support your online promotional events and giveaways. Short for “virtual pop-up stores,” Taylor’s Vopz™ platform makes it simple to gather orders, manage inventory and execute fulfillment all through a digital link or QR code.
Physical Pop-Up Promo Stores
Setting up shop at events gives you a dynamic way to create excitement with limited-time stores that support campaigns, events or product launches. These limited-time stores are strategically designed to generate buzz and drive targeted traffic.
Taylor Advantage Products
Taylor offers products exclusively designed, developed or insourced by our promo experts. We design, manufacture, decorate and market our own in house product line. This allows for greater cost savings, control over quality and access to supply.
Promo Gifts for Employees
Promotional products for employees might be one of the most important promo programs of all. Attracting, retaining, rewarding and employee growth are all tied to engagement and a positive work environment.
Employee Recognition Programs
Recognition and reward programs help you raise engagement amongst current employees by both celebrating achievements and welcoming team members.
Welcome new team members with thoughtfully assembled onboarding kits consisting of items such as apparel, office supplies and tech accessories featuring your company’s logo and message.
Promotional advertising harnesses the power of branded merchandise and print to extend your brand’s reach. With custom promotional materials, your organization can craft advertising campaigns that resonate and inspire action with your target audience after the initial impression.
Promotional Print Products
With our industry-leading print capabilities, your organization will be able to engage potential customers in any setting, whether it be online, in the mail, on the sidewalk, in the checkout line or on the shelf.
Promote your brand through brochures, catalogs, presentation folders, posters and more by Investing in premium substrates, vibrant inks and expert finishing techniques.
When you incorporate branded items such as notepads, pends or tech accessories into you your direct mailers, you can create a multisensory experience that promotes your brand and services.
Promotional gift cards give recipients the option to choose the products that best suits their needs, reminding them of your company when it comes to value and satisfaction.
Whether you’re outfitting your office, retail location or event venue, promotional signs and graphics capture attention, reinforce your brand identity and communicate key messages in high-traffic areas.
Packaging and labeling can be used to promote your brand by designing boxes, mailers, labels and more that increase consumer curiosity about what’s inside.
Promo Marketing Trends Guide
As a leading promotional marketing distributor, Taylor is proud to provide you with the latest insights, ideas and product recommendations that keep your promotional strategies fresh and effective.
Taylor offers a wide selection of eco-friendly items that reduce waste and promote sustainability. These environmentally conscious promotional products not only help protect the planet, but also demonstrate your commitment to responsible business practices.
Taylor takes great pride in providing promo products that are developed with the goal of increasing sustainability.
We offer products whose purchases support environmental philanthropy, and products that come from recycled materials, such as wine bottles that have been converted into cups, or banners whose fabric has been crafted into bags.
Cork-based products
Cotton canvas totes
Bamboo cutting boards
Blankets made of rPET
Backpacks made of recycled polyester
Reusable water bottles
Promotional Products by Industry
More than just promo distributors, Taylor’s integrated communications teams have a long history of helping healthcare providers, financial organizations, industrial clients, retailers and more address the challenges they are facing.
Retail
Healthcare
Insurance
Consumer Packaged Goods
Manufacturing
Financial
Retail Promotional Products
Taylor helps retailers develop promotional products and programs that drive engagement and sales, higher ROI, increased brand visibility and stronger customer loyalty. Taylor works with nine of the top 10 U.S. retailers.
In-Store Marketing
Create shopping experiences and reinforce brand identity with signs and graphics in high-traffic areas, branded packaging and labeling, and point-of-sale branded items.
Trade Shows and Events
Draw crowds, start conversations and generate leads with promotional items tailored for different occasions to resonate with your audience and align with the event theme.
Awards and Recognition
Build a culture of appreciation by celebrating milestones, achievements, anniversaries and more with custom awards and gifts.
Company Stores
Custom online ordering platforms let employees purchase merchandise like apparel, seasonal items, event-specific gear and everyday branded essentials.
Healthcare Promotional Products
The healthcare industry uses promo items to improve the patient experience, help strengthen both internal culture and community outreach, and promote wellness overall. Taylor partners with the top 5 GPOs servicing the healthcare industry.
Patient Experiences
Providing items like wellness kits and sleep masks help make the patient stay more comfortable and builds trust through better care.
Uniforms and Apparel
From scrubs to jackets, online stores for ordering branded uniforms and apparel meet the practical needs of clinical staff while reinforcing brand identity.
Rewards and Recognition
Celebrate the achievements of healthcare staff and improve staff retention with custom promotional products like custom plaques, branded gifts, milestone kits and more.
Awareness and Fundraisers
Events like health fairs, flu clinics, and awareness events rely on promotional products to engage the community by spreading the message and encouraging participation.
Insurance Promotional Products
Insurance providers use promo to increase client retention, improve employee engagement and elevate brand perception. Taylor works with the Top 5 U.S. insurance companies.
Client Satisfaction
Promo products can be used to establish gift and loyalty programs focused developing custom items that show customers their business is appreciated and valued.
Recognizing Employees
Customize promo items for awards and incentives programs that reward employee performance and celebrate specific occasions and milestones.
Recruiting Fairs and Events
Complement your booth at recruitment events, trade shows, seminars and other venues with custom items that help you attract attention and improve brand retention.
Brand Management
Centralized ordering portals allow team members to order apparel, drinkware, office items and more that represent a consistent brand image and create brand awareness.
Consumer Packaged Goods Promotional Products
Promotional products in the the CPG industry can lead to enhanced brand recall, increased product awareness, and deeper customer relationships. Taylor is the promo partner to five of the top six U.S. grocery stores and the top four U.S. department stores.
Branded Apparel
Offering apparel like polos, t-shirts, hats and more clothing options makes it easy for your employees and customers to build brand recognition for your organization in everyday settings.
Customer Appreciation
Thanking customers for their business with promo programs that include coupons, reusable shopping bags or branded drinkware can contribute to future loyalty.
Co-Branded Merchandise
Develop promotional products with retailers, event sponsors or other brands to create shared marketing opportunities that increase visibility and engagement.
Promo Packaging
In addition to protecting the products inside, packaging can serve as a promo tool by also serving as advertising for discounts, giveaways, contests and more.
Manufacturing Promotional Products
The manufacturing industry uses promo products to provide information regarding workplace safety, recognize performance and roll out corporate initiatives. The top eight U.S. manufacturing companies partner with Taylor for their promotional solutions.
Safety Gear
Offer custom branded safety gear such as high-visibility vests, jackets, hats, t-shirts and other apparel that protect workers and promote your brand and a safety-first culture at the same time.
Incentives and Awards
Chose from a variety of customization options for promo items designed for employee recognition programs, peer-to-peer recognition, years of service awards and more.
Company Apparel
Online company stores give employees the opportunity to order branded apparel including shirts, caps, backpacks, totes, drinkware and more.
Corporate Initiatives
Whether it’s philanthropy, sponsorship, raising awareness or increasing sustainability, promo products can help boost your image.
Financial Promotional Products
Banks, credit unions and other financial service providers can use promo products to increase customer loyalty, employee engagement and brand trust. Taylor works with the top three credit unions in the U.S., the top 10 retail banks and the top 10 credit unions.
Customer Experience
Simple but authentic gestures with promo items can create positive interactions, establish trust and reinforce that you are easy to do business with.
Employee Recognition
Employee recognition programs are boosted by promo items that can be customized for milestones, celebrations and other appreciation events.
Branch Staff Recruitment
Leveraging promotional products during formal recruiting events can help differentiate your brand in the minds of potential employees and highlight your culture.
New Account Openings
Promotional products such as branded mugs, calendars and financial planners are a great way to welcome new customers and let them know their business is valued.
Why Choose Taylor for Promotional Products?
We offer industry strength, buying power and deep strategic affiliations with global supply chain partners to deliver world-class promotional products programs.
What to Look for in a Promotional Products Partner
Buying Power - ROI
Globally sourced best-in-class merchandise using only suppliers, manufacturers and vendors that follow social and safety compliance standards.
Distribution Network
National network of warehouse, printing and distribution services.
Industry-Leading Technology
Flexible and scalable solutions deliver a B2C-like shopping experience without sacrificing the B2B controls and reporting that you need.
Design Services
By working closely with you to understand your unique vision, objectives and audience, we develop promotional products and marketing collateral that truly reflect your identity.
Product Safety and Compliance
Taylor only works with top supply chain partners who adhere to our strict requirements, ensuring that quality and safety are important measures in ongoing partnership evaluations.
Taylor Manufactured Products
Our own in-house product line exclusively designed, manufactured or insourced by Taylor experts, offering clients exclusive and proprietary products.
Best in Class Ideation
Dedicated merchandising experts work directly with you to identify and develop fresh, relevant and vertical-specific product ideas.
Dedicated Client Teams
Typical teams include local account management resources, promo-specific customer service teams, dedicated merchandising resources and marketing support to meet your goals.
Execution Expertise
Expert ordering and inventory management tools deliver peace of mind and allows your team to focus on strategy, product development, content and more core goals.
Data-Driven Insight
Our investment in data and analytics enables us to identify trends, hot products and new strategies to ensure you are meeting your marketing ROI objectives.
With 200+ events yearly, Pacific Life turned to Taylor’s Event and Asset Management to streamline logistics, reduce stress, and deliver consistent bra...
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Frequently Asked Questions
What exactly are promotional products?
Promotional products are branded items, such as apparel, drinkware, tech accessories, office supplies and more that carry your company’s logo or message. They are designed to increase visibility, build engagement and create lasting impressions with customers, employees and prospects. These items work by placing your brand directly into the hands of your audience, leading to frequent interactions and increased recall each time they are used. Choosing the right promotional products helps reinforce your brand’s identity and values, encouraging loyalty and positive associations in both professional and personal contexts. They are versatile marketing tools that can be used at trade shows, company events, during onboarding or as gifts.
What is a promotional strategy in marketing?
A promotional strategy is the plan your organization uses to leverage branded merchandise and marketing programs to achieve specific goals. This can include raising awareness at events, boosting customer loyalty, generating leads or supporting employee recognition initiatives. Effective promotional strategies align each product choice with your brand’s identity and the interests of your target audience. By integrating promotional products into campaigns or events, you not only increase the likelihood of engagement but also strengthen the connection between your brand and stakeholders. Developing a comprehensive promotional strategy is crucial when you're trying to maximize your marketing investment and achieving measurable results.
How do we promote our brand with promotional products?
You can promote your brand by strategically selecting items that resonate with your audience and align with your marketing objectives. Whether through giveaways, premium gifts, eco-friendly options or company stores, promotional products keep your brand top of mind in everyday settings. These items serve as tangible touchpoints that reinforce your values and create memorable experiences, which can lead to stronger recognition and long-term customer loyalty. By leveraging a mix of promo products and targeted distribution strategies, you can maximize both visibility and engagement with both customers and employees alike.
How do promotional products affect our brand image?
Promotional products reinforce your brand identity by associating your logo and message with useful, high-quality items. Promo products can be used to demonstrate professionalism, appreciation and creativity, helping your organization stand out among customers and employees. Distributing branded merchandise ensures your brand remains visible in everyday environments, turning recipients into brand advocates as they use these items in their daily routines. This increased exposure can enhance perceptions of your business and create lasting connections with your audience. Strategically selected promo items not only elevate your corporate image but also support long-term brand loyalty and engagement.
How do we promote our brand with promotional products at trade shows?
Promotional products reinforce your brand identity by associating your logo and message with useful, high-quality items. Promo products can be used to demonstrate professionalism, appreciation and creativity, helping your organization stand out among customers and employees. Distributing branded merchandise ensures your brand remains visible in everyday environments, turning recipients into brand advocates as they use these items in their daily routines. This increased exposure can enhance perceptions of your business and create lasting connections with your audience. Strategically selected promo items not only elevate your corporate image but also support long-term brand loyalty and engagement.
How do we market our promotional products online?
Online marketing for promotional products can be achieved through branded company stores, pop-up shops and digital campaigns. These platforms drive engagement and sales by making it easy for employees, customers or event attendees to access approved merchandise. Integrating promotional products within e-commerce and social media channels means that branded items reach a broader audience. Targeted email campaigns and online exclusive offers can boost traffic to digital stores and encourage repeat promotions. By optimizing your online promotional strategies, you can create higher brand recall and improve loyalty, leading to measurable increases in ROI.
How do we use promotional products as gifts?
Promotional products make excellent gifts for employees, customers and partners. Thoughtfully chosen items such as premium drinkware, tech accessories or apparel keep your brand visible while showing show appreciation, strengthen relationships and encourage loyalty. Promotional gifts can also be tailored to mark special occasions, celebrate milestones and recognize performance. When recipients use branded gifts in their daily lives, your company gains continuous exposure, which can lead to long-term engagement and brand affinity.
How do we design branded merchandise?
Designing branded merchandise starts with understanding your audience and objectives. By collaborating with experienced promotional marketing experts, you can select items, colors and decoration methods that reflect your identity and ensure your products are both impactful and memorable. Consider your brand’s core values and messaging during this process so each promotional item accurately represents what your company stands for. The selection of products should also take into account industry trends, practical use and the preferences of your target audience to enhance relevance and retention.
Make an impact with strategic promotional product marketing.
Build your brand with promotional products designed to elevate your marketing strategy with high-quality, cost-effective promotional marketing solutions.
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