Challenge
TLC Lingerie, a provider of custom-fitted lingerie, wanted to bring personalized bra-fitting services directly to women. A mobile fitting truck was envisioned that would travel to hospitals and events throughout the region. However, the truck needed to provide a boutique-like experience for customers and give TLC a powerful storytelling platform for topics of special significance — such as Breast Cancer Awareness Month.
Solution
Taylor transformed an otherwise ordinary truck into a fully branded, emotionally resonant environment that enables TLC’s personalized bra-fitting service to empower women and celebrate confidence all
year long.
- Taylor used seamless color-matched wrap with feminine aesthetic cues, such as sparkle laminate accents that capture the light.
- A tape measure graphic was incorporated that became a highly photographed fan favorite and selfie backdrop.
- Durable, premium-grade materials were utilized throughout to craft long-lasting visuals that would withstand the elements.
- Additional removable vinyl elements, such as the names of breast cancer survivors and warriors, were created that allow TLC to adapt the truck for special events throughout the year.
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