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The Art of Marketing Operations / All Episodes

Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
Sep 26, 2023 10:38:26 AM

Ep: 67 - Art of Asking Questions: Fine-Tuning Your Marketing Analytics

Odds are you publish or share regular reporting. Putting together those numbers is probably part of your routine — but when was the last time you thought about why?

Sep 19, 2023 10:56:45 AM

Ep: 66 - Data's Next Stop: Marketing Like Retailers

Imagine this: you’re planning the ultimate destination trip to Cancun. You’ve booked the perfect hotel months in advance and just when you think that you can deal with the rest later — flights, ...

Sep 12, 2023 10:35:41 AM

Ep: 65 - Fresh Takes: How Diverse Backgrounds Enhance Marketing Ops

When you think about marketing, you probably think of creative minds meeting and collaborating over colorful content calendars or Canva documents, drumming up witticisms for social media, or ...

Sep 5, 2023 10:04:41 AM

Ep: 64 - The New Rules of Customer-Centric Marketing

A guest sits down at a new restaurant in town, and they’re excited—they saw an ad saying this establishment offered fresh seafood on weekends, and they waited until ...

Aug 29, 2023 9:52:41 AM

Ep: 63 - Synergizing Marketing: Linking Data, Teams, and Impact

It is time for quarterly business reviews, and you’re a leader sitting at the head of the table. While Q3 was not a flop perse, it was also not as great as leadership was hoping it would be. The ...

Aug 22, 2023 11:45:38 AM

Ep: 62 - ROI and Collaboration: Marketing's Hidden Power

The first person to touch your product isn’t a buyer — they’re a marketer.

Aug 15, 2023 12:52:32 PM

Ep: 61 - Cracking the Code: Customer-Centric Marketing Mastery

Building a star-studded marketing strategy without fundamentally understanding your customer? Impossible. Getting to know your target demographic at a core level? The fastest, easiest way to get ...

Aug 8, 2023 9:17:45 AM

Ep: 60 - Integrating Marketing: Bridging Physical & Digital

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing. But this doesn’t mean you ...

Aug 1, 2023 9:22:47 AM

Ep: 59 - Harmonizing Physical & Digital: Maximum Marketing Synergy

Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions. 

Jul 25, 2023 10:10:23 AM

Ep: 58 - Art Meets Science: Powering Impactful Marketing

Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best ...

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