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The Art of Marketing Operations / All Episodes
 
Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
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Jun 28, 2022 10:22:22 AM

Balancing Revenue & Customer Experience in Marketing Operations

What should always stay top of mind for marketing operations? 

Jun 14, 2022 10:21:25 AM

Field Marketers as Relationship Builders

If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.

May 31, 2022 1:03:21 PM

Why You Need to Simplify Your Marketing Operations

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”

May 17, 2022 10:27:58 AM

Marketing Operations: What To Do If You’re Starting From Scratch

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.

May 3, 2022 9:45:58 AM

Utilizing Curiosity For Peak Workplace Performance

What if your manager took the time to learn your strengths, goals, and work ethic? 

Apr 19, 2022 9:23:53 AM

The Art of Managing Multiple Customer Types

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Apr 5, 2022 7:30:00 AM

Demystifying Revenue Ops

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Mar 22, 2022 7:00:00 AM

Optimizing Workflows & Measuring Success

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

Mar 8, 2022 8:22:06 AM

How Sales & Marketing Can Work Together

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Feb 22, 2022 9:39:15 AM

Marketing Operations Isn't Only Data

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

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