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The Art of Marketing Operations / All Episodes

 
Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
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Sep 20, 2022 9:29:22 AM

Ep: 30 - Healthcare Compliance in Marketing Operations

Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to ...

Sep 13, 2022 9:34:29 AM

Ep: 29 - Building a Successful Influencer Campaign


A strong marketing strategy in 2022 has to look at social media influencers. It just does.

Sep 6, 2022 7:52:45 PM

Ep: 28 - Submit A Ticket: Being Priority Driven in a Growth Environment

A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? 

Aug 30, 2022 9:01:52 AM

Ep: 27 - Delivering A Customized Customer Experience Backed By Data

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing ...

Aug 23, 2022 9:17:39 AM

Ep: 26 - Agile Marketing: Bringing Higher Value to the Creative Process

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.

Aug 16, 2022 8:31:08 AM

Ep: 25 - Using the Engine of Marketing to Drive Revenue

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. 

Aug 9, 2022 8:51:38 AM

Ep: 24 - Constantly Moving: Staying Ahead in Digital Marketing

What has changed in high-level digital marketing since the worldwide launch of the iPhone? 

Aug 2, 2022 10:03:52 AM

Ep: 23 - Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies

What does it take to support and grow a worldwide brand trusted and loved by so many people like Ben and Jerry’s?

Jul 26, 2022 8:44:48 AM

Ep: 22 - Creative Efficiency: Inside the Marketing Machine at a Major Studio

Promoting a major motion picture in the entertainment industry has specific marketing needs and challenges. But, film market operations can offer distinct lessons for the wider marketing ...

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