The Art of Marketing Operations / All Episodes

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...

An important part of the sales process that rarely gets brought to the marketing side is objection handling.

The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.

One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a ...

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members ...

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.

Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they ...

If you’re planning your strategy for 2022 and Marketing Ops doesn’t have a seat at the table…