Challenge
Independent Living Systems (ILS), a fast-growing provider of managed care services, needed a better approach to trade show marketing. Multiple conventions throughout the year meant that ILS’ trade show displays must be shipped, set up, dismantled and shipped again — with each cycle taking a toll through normal wear and tear. Varying trade show themes often required unique booth graphics while the ever-present need for print collateral and promotional marketing items further complicated event planning.
%20Original%20Size%20CC%20Sharpened.jpg)
_original%20Size%20CC%20Sharpened.jpg)
_Original%20Size%20CC%20Sharpened.jpg)
_Original%20Size%20CC%20Sharpen.jpg)
Solution
Taylor Healthcare provided the single-source convenience that ILS craved.
-
Taylor’s trade show display designers collaborated with ILS to develop custom graphics and fixtures that supported the theme of each event.
-
As Taylor printed and fabricated these new booth components, they were assembled on the factory floor and photographed for remote approval by ILS.
-
Taylor then applied its Event & Asset Management (EAM) service to provide a turnkey solution. Taylor shipped booth materials to the convention location, managed the setup and teardown processes, shipped the materials back to Taylor, performed a detailed post-show inspection, and alerted ILS to any repairs needed.
-
Over time, Taylor “reskinned” booth fixtures for ILS multiple times and added components such as lighting, shelving, TV monitor mounts, closets and more.
-
Taylor also managed the printing and warehousing of ILS’ marketing collateral and promo marketing materials, shipping them to each show so ILS could focus on building its brand.
.jpg)
