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Omnichannel Communications

Take a holistic approach to your communications. Unify sales and marketing with shopper-based messaging based on browsing behavior and pave the way for seamless customer experiences.

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Increase engagement and response with every message you send

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Unify Your Channels of Communication

Put your customers front and center. Achieve new levels of personalization and allow customers to connect with your brand with one seamless experiences across each and every touchpoint.

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Marketing Advantage Programs

Zero in on browsers and turn them into buyers with relevant and timely communications based off the latest shopping intelligence

Zero in on browsers and turn them into buyers with relevant and timely communications based off the latest shopping intelligence

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Direct Mail

Connect with audiences at home by way of tried and true methods such as promotional appeals, card programs and life-event marketing

Connect with audiences at home by way of tried and true methods such as promotional appeals, card programs and life-event marketing

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Holiday Campaigns

Customize your own automated program that lets you engage audiences at a personal level with memorable messaging at special times of the year

Customize your own automated program that lets you engage audiences at a personal level with memorable messaging at special times of the year

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Loyalty Programs

Combine strategy, creativity and secure program management while engaging consumers and building passion for your brand

Combine strategy, creativity and secure program management while engaging consumers and building passion for your brand

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Data-Driven Customer Engagement-opt
Data-Driven Customer Engagement

Gain access to the latest shopper data - including that of your competitors - to predict purchase decisions and engage customers with timely and relevant content

Gain access to the latest shopper data - including that of your competitors - to predict purchase decisions and engage customers with timely and relevant content

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Make Every Communication an Engaging Experience

Count on our in-house design specialists and dynamic technology to optimize the branding, design and aesthetics of your documents and messages for the greatest visual effect.

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Operational Forms & Documents

Trust Taylor to meet your program needs – we invented and perfected many of the products and processes used in the market today

Trust Taylor to meet your program needs – we invented and perfected many of the products and processes used in the market today

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Pressure Seal Forms & Mailers

Protect vital information on a secure form that seals and mails in once document, assuring both sender and recipient their private document has arrived unseen and unopened

Protect vital information on a secure form that seals and mails in once document, assuring both sender and recipient their private document has arrived unseen and unopened

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Retail & Distribution Labels

Let your application needs drive label creation and construction – not the other way around – and choose from distinctive designs , customized coatings and unique adhesive formulations

Let your application needs drive label creation and construction – not the other way around – and choose from distinctive designs , customized coatings and unique adhesive formulations

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Print on Demand

Transform how your print gets done with digital methods that allow you to update customer-facing materials at will, keep obsolescence costs low, and always have fresh and relevant content for your target demographics

Transform how your print gets done with digital methods that allow you to update customer-facing materials at will, keep obsolescence costs low, and always have fresh and relevant content for your target demographics

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Print Center Outsourcing

Rely on Taylor as the single source for your print and digital communications, fully accountable for all related assets and spending so you can focus on your core mission – reaching more customers

Rely on Taylor as the single source for your print and digital communications, fully accountable for all related assets and spending so you can focus on your core mission – reaching more customers

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Wide-Format Print

Enjoy all the advantages of digital print on an even larger scale with stunning clarity and detail with data-driven support to enhance personalization on individual pieces

Enjoy all the advantages of digital print on an even larger scale with stunning clarity and detail with data-driven support to enhance personalization on individual pieces

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Stock Checks

Choose from an array of ready-to-order secure checks complete with the features and applications you need to eliminate fraud and protect sensitive information

Choose from an array of ready-to-order secure checks complete with the features and applications you need to eliminate fraud and protect sensitive information

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Protect Your Customers

Build trust and fight fraud. Deep specialization in communications management enables us to provide safe, accurate delivery of your most vital documents, provide industry-specific insights, and inform you of the latest regulatory requirements.

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Document Security

Protect your statements, invoices and other complex transactional communication with innovative, industry-leading document security and fraud-deterrent technologies

Protect your statements, invoices and other complex transactional communication with innovative, industry-leading document security and fraud-deterrent technologies

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Counterfeit Deterrence

Layer physical and digital security protocols to ensure the safe delivery and reliability of your customers' most sensitive information

Layer physical and digital security protocols to ensure the safe delivery and reliability of your customers' most sensitive information

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Regulatory Compliance

Keep your customer communications up to date with government, industry and internet requirements and best practices with Taylor's rigorous testing protocols and formalized reservicing

Keep your customer communications up to date with government, industry and internet requirements and best practices with Taylor's rigorous testing protocols and formalized reservicing

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Statements & Billing

Enhance customer experiences with accurate and secure invoices and notifications that both reinforce confidence and grab attention

Enhance customer experiences with accurate and secure invoices and notifications that both reinforce confidence and grab attention

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Personalized Video Communications

Solidify customer relationships by only providing individualized, customer-specific content with visual learning cues and clear language

Solidify customer relationships by only providing individualized, customer-specific content with visual learning cues and clear language

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Multi-Touch Campaigns

Increase the number of people who see your message, and the number of times they see it with device-agnostic strategies based on customer browsing behavior

Increase the number of people who see your message, and the number of times they see it with device-agnostic strategies based on customer browsing behavior

Close
Marketing Advantage Program-opt
Marketing Advantage Programs

Zero in on browsers and turn them into buyers with relevant and timely communications based off the latest shopping intelligence

Direct Mail-opt
Direct Mail

Connect with audiences at home by way of tried and true methods such as promotional appeals, card programs and life-event marketing

Holiday Campaigns-opt
Holiday Campaigns

Customize your own automated program that lets you engage audiences at a personal level with memorable messaging at special times of the year

Loyalty Programs-opt
Loyalty Programs

Combine strategy, creativity and secure program management while engaging consumers and building passion for your brand

Data-Driven Customer Engagement-opt
Data-Driven Customer Engagement

Gain access to the latest shopper data - including that of your competitors - to predict purchase decisions and engage customers with timely and relevant content

Operational-documents-&-forms-opt
Operational Forms & Documents

Trust Taylor to meet your program needs – we invented and perfected many of the products and processes used in the market today

Pressure-seal-forms-&-mailers-opt
Pressure Seal Forms & Mailers

Protect vital information on a secure form that seals and mails in once document, assuring both sender and recipient their private document has arrived unseen and unopened

Retail-&-distribution-labels-opt
Retail & Distribution Labels

Let your application needs drive label creation and construction – not the other way around – and choose from distinctive designs , customized coatings and unique adhesive formulations

Print-on-demand-opt
Print on Demand

Transform how your print gets done with digital methods that allow you to update customer-facing materials at will, keep obsolescence costs low, and always have fresh and relevant content for your target demographics

Print-center-outsourcing-opt
Print Center Outsourcing

Rely on Taylor as the single source for your print and digital communications, fully accountable for all related assets and spending so you can focus on your core mission – reaching more customers

Wide-format-print-opt
Wide-Format Print

Enjoy all the advantages of digital print on an even larger scale with stunning clarity and detail with data-driven support to enhance personalization on individual pieces

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Stock Checks

Choose from an array of ready-to-order secure checks complete with the features and applications you need to eliminate fraud and protect sensitive information

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Document Security

Protect your statements, invoices and other complex transactional communication with innovative, industry-leading document security and fraud-deterrent technologies

counterfeit-deterrence-opt
Counterfeit Deterrence

Layer physical and digital security protocols to ensure the safe delivery and reliability of your customers' most sensitive information

regulatory-compliance-opt
Regulatory Compliance

Keep your customer communications up to date with government, industry and internet requirements and best practices with Taylor's rigorous testing protocols and formalized reservicing

statements-and-billing-opt
Statements & Billing

Enhance customer experiences with accurate and secure invoices and notifications that both reinforce confidence and grab attention

personalized-video-communications-opt
Personalized Video Communications

Solidify customer relationships by only providing individualized, customer-specific content with visual learning cues and clear language

multi-touch-campaigns-opt
Multi-Touch Campaigns

Increase the number of people who see your message, and the number of times they see it with device-agnostic strategies based on customer browsing behavior

We're ready to help you.

Speak to a sales expert today. You don't have to do this alone.

Answers to your frequently asked Omnichannel Communications questions

Q. What types of industries and companies do you serve?
A. We work with a wide array of businesses and verticals, including the retail, financial, insurance, manufacturing, education, hospitality and healthcare industries. Many of the most valuable brands, largest banks, insurance companies and healthcare providers, and several of the top 10 in the Fortune 500, make up our client list. Our global network, resources and efficiencies make sure their brands stay consistent and find success – and we can do the same for you.

Q. How do I order?
A. Everything your team needs to start creating and deploying your omnichannel programs is available in one easy-to-use online platform. From B2B platform integration and spend management to global capabilities, brand protection and more, purchasing has never been so simple. Whether your organization is looking to launch a campaign, raise brand awareness or increase differentiation at the point of sale, we've got you covered with your very own company store.

Q. How do I get set up?
A. Our ordering platform can adapt to today’s most common punch-out applications, including Ariba™, Coupa™, Oracle™ and many others. You will have the same shopping experience while browsing for products and configuring your items for your campaigns. When your order is close to completion you can punch back to your original host application with seamless integration.

 

Q. We have specific requirements and permissions when ordering. Can you do that?
A.You bet. Whether you need special permissions, division differentiation, special features or other accommodations, we can make it happen. At Taylor, no two sites are the same. Each platform integration is personalized and designed with you and your preferences in mind. What is consistent across all our sites are the benefits you receive when using them.

  • Achieve legal compliance
  • Reduce errors with real time proofs
  • Manage program notifications
  • Easily reference order history
  • Access global support for international tracking updates
  • Use anywhere on tablets, iPads and mobile
  • Integrated security measures


Q. What does “a single source” mean?

A. Quite frankly, it means less work for you. You'll be able to eliminate the hassle of dealing with multiple vendors, ultimately centralizing all production of the pieces you require to launch and manage your campaigns, increasing efficiency and reducing the amount of time and money you spend. Doing so frees up your marketing team to focus more on new strategies and developing exciting content, and less time on managing the day to day.

 

Q. What are Taylor's omnichannel capabilities?

A. Taylor’s holistic approach provides you with the creative services, personalization technology and omnichannel tools you need to maximize your campaign ROI. From direct mail and email marketing to SMS text and social media platforms, we will provide a throughline that delivers a seamless experience to your customers. Our aim is to guarantee they enjoy consistent messaging and the same level of interaction with your brand regardless of which channel they prefer to engage in, as well as hyper-personalization that lets you connect with customers based on where they are in their shopping journey and, more importantly, in their lives overall.

Q. What does omnichannel mean?
A. Omnichannel marketing positions your brand across every customer touchpoint, from email to text messaging and direct mail to social media and your online presence. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand.

Q. How is this different from multi-channel?
A. Multi-channel marketing employs some of the same avenues as omnichannel, but its focus is on the brand and using several channels to communicate the same idea or message to customers. You're driving your brand toward the customer.

Omnichannel marketing puts the customer front and center, driving the customer toward your brand by not only delivering communications based on the customer’s preferred method, but also a unified and consistent message regardless of the method they choose to focus on. In addition, omnichannel marketing keeps the conversation going. For example, the communications the customer sees will update after purchase, regardless of channel.

Q. How do we get the information to do this?
A. The beauty of it is that you can use data you already have. When you're working with an omnichannel strategy, you can collect customer data from several different areas: social media, mailing lists, point-of-sale systems, loyalty programs and more. This datalets you analyze your customers’ actions and interests, and can be used to inform your marketing campaigns. Analyzing omnichannel data also allows you to identify and focus on the most profitable communication channels.

 

Q. What about our secure documents and sensitive customer information?
A. There are hundreds, if not thousands, of printers selling checks and secure documents. What do they all have in common? Many of the technologies they use were developed and perfected by Taylor. We continue to be a leader in fraud prevention and secure document production, using our expertise to support clients and eliminate fraud risk. Our basic checks contain five security features to protect against fraud, and for higher-value applications, our premium products incorporate seven security features. Our mission is to offer best-in-class protection to customers, employers and employees.

Q. Which suppliers do you work with?
A. Your brand deserves the absolute best. That’s why we partner with a number of industry-leading suppliers - including long-standing relationships with leading mills and paper suppliers such as Neenah and Mohawk - to help us serve you better, faster and smarter. The result is added economic and business value with unwavering quality.

Q. Environmental sustainability is important. How can we be sure our products are eco-friendly?
A. It’s important to us, too. We're committed to conducting business in an environmentally responsible manner. Twenty-six of our U.S. production facilities have obtained certifications with the Forest Stewardship Council and/or Sustainable Forestry Initiative. We also operate 15 “landfill free” locations across the country, and recycled 31,000 tons of waste materials in 2020.