Take a holistic approach to your communications. Unify sales and marketing with shopper-based messaging based on browsing behavior and pave the way for seamless customer experiences.
Unify Your Channels of Communication
Put your customers front and center. Achieve new levels of personalization and allow customers to connect with your brand with one seamless experiences across each and every touchpoint.
Make Every Communication an Engaging Experience
Count on our in-house design specialists and dynamic technology to optimize the branding, design and aesthetics of your documents and messages for the greatest visual effect.
Protect Your Customers
Build trust and fight fraud. Deep specialization in communications management enables us to provide safe, accurate delivery of your most vital documents, provide industry-specific insights, and inform you of the latest regulatory requirements.
Speak to a sales expert today. You don't have to do this alone.
Q. What types of industries and companies do you serve?
A. We work with a wide array of businesses and verticals, including the retail, financial, insurance, manufacturing, education, hospitality and healthcare industries. Many of the most valuable brands, largest banks, insurance companies and healthcare providers, and several of the top 10 in the Fortune 500, make up our client list. Our global network, resources and efficiencies make sure their brands stay consistent and find success – and we can do the same for you.
Q. How do I order?
A. Everything your team needs to start creating and deploying your omnichannel programs is available in one easy-to-use online platform. From B2B platform integration and spend management to global capabilities, brand protection and more, purchasing has never been so simple. Whether your organization is looking to launch a campaign, raise brand awareness or increase differentiation at the point of sale, we've got you covered with your very own company store.
Q. How do I get set up?
A. Our ordering platform can adapt to today’s most common punch-out applications, including Ariba™, Coupa™, Oracle™ and many others. You will have the same shopping experience while browsing for products and configuring your items for your campaigns. When your order is close to completion you can punch back to your original host application with seamless integration.
Q. We have specific requirements and permissions when ordering. Can you do that?
A.You bet. Whether you need special permissions, division differentiation, special features or other accommodations, we can make it happen. At Taylor, no two sites are the same. Each platform integration is personalized and designed with you and your preferences in mind. What is consistent across all our sites are the benefits you receive when using them.
Q. What does “a single source” mean?
A. Quite frankly, it means less work for you. You'll be able to eliminate the hassle of dealing with multiple vendors, ultimately centralizing all production of the pieces you require to launch and manage your campaigns, increasing efficiency and reducing the amount of time and money you spend. Doing so frees up your marketing team to focus more on new strategies and developing exciting content, and less time on managing the day to day.
Q. What are Taylor's omnichannel capabilities?
A. Taylor’s holistic approach provides you with the creative services, personalization technology and omnichannel tools you need to maximize your campaign ROI. From direct mail and email marketing to SMS text and social media platforms, we will provide a throughline that delivers a seamless experience to your customers. Our aim is to guarantee they enjoy consistent messaging and the same level of interaction with your brand regardless of which channel they prefer to engage in, as well as hyper-personalization that lets you connect with customers based on where they are in their shopping journey and, more importantly, in their lives overall.
Q. What does omnichannel mean?
A. Omnichannel marketing positions your brand across every customer touchpoint, from email to text messaging and direct mail to social media and your online presence. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand.
Q. How is this different from multi-channel?
A. Multi-channel marketing employs some of the same avenues as omnichannel, but its focus is on the brand and using several channels to communicate the same idea or message to customers. You're driving your brand toward the customer.
Omnichannel marketing puts the customer front and center, driving the customer toward your brand by not only delivering communications based on the customer’s preferred method, but also a unified and consistent message regardless of the method they choose to focus on. In addition, omnichannel marketing keeps the conversation going. For example, the communications the customer sees will update after purchase, regardless of channel.
Q. How do we get the information to do this?
A. The beauty of it is that you can use data you already have. When you're working with an omnichannel strategy, you can collect customer data from several different areas: social media, mailing lists, point-of-sale systems, loyalty programs and more. This datalets you analyze your customers’ actions and interests, and can be used to inform your marketing campaigns. Analyzing omnichannel data also allows you to identify and focus on the most profitable communication channels.
Q. What about our secure documents and sensitive customer information?
A. There are hundreds, if not thousands, of printers selling checks and secure documents. What do they all have in common? Many of the technologies they use were developed and perfected by Taylor. We continue to be a leader in fraud prevention and secure document production, using our expertise to support clients and eliminate fraud risk. Our basic checks contain five security features to protect against fraud, and for higher-value applications, our premium products incorporate seven security features. Our mission is to offer best-in-class protection to customers, employers and employees.
Q. Which suppliers do you work with?
A. Your brand deserves the absolute best. That’s why we partner with a number of industry-leading suppliers - including long-standing relationships with leading mills and paper suppliers such as Neenah and Mohawk - to help us serve you better, faster and smarter. The result is added economic and business value with unwavering quality.
Q. Environmental sustainability is important. How can we be sure our products are eco-friendly?
A. It’s important to us, too. We're committed to conducting business in an environmentally responsible manner. Twenty-six of our U.S. production facilities have obtained certifications with the Forest Stewardship Council and/or Sustainable Forestry Initiative. We also operate 15 “landfill free” locations across the country, and recycled 31,000 tons of waste materials in 2020.