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The Art of Marketing Operations / All Episodes

 
Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
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Nov 13, 2023 11:50:51 AM

Ep: 70 - Getting Patient-Centric Healthcare Marketing Right

When your total addressable market includes every person, how can marketers effectively reach such a wide range of audiences? 

Nov 3, 2023 3:38:23 PM

Ep: 69 - Brand Balance: Navigating E-commerce and Brick-and-Mortar

The challenge of physical stores breaking down the e-commerce wall is well-known. Now, with so many brands beginning as e-commerce companies, the opposite is a massive challenge as ...

Oct 10, 2023 10:03:05 AM

Ep: 68 - Marketing Diversification: Where Pixels Meet Pavement

The landscape of digital marketing is constantly evolving, with both consumer preferences and business offerings widely changing every year. 

Sep 26, 2023 10:38:26 AM

Ep: 67 - Art of Asking Questions: Fine-Tuning Your Marketing Analytics

Odds are you publish or share regular reporting. Putting together those numbers is probably part of your routine — but when was the last time you thought about why?

Sep 19, 2023 10:56:45 AM

Ep: 66 - Data's Next Stop: Marketing Like Retailers

Imagine this: you’re planning the ultimate destination trip to Cancun. You’ve booked the perfect hotel months in advance and just when you think that you can deal with the rest later — flights, ...

Sep 12, 2023 10:35:41 AM

Ep: 65 - Fresh Takes: How Diverse Backgrounds Enhance Marketing Ops

When you think about marketing, you probably think of creative minds meeting and collaborating over colorful content calendars or Canva documents, drumming up witticisms for social media, or ...

Sep 5, 2023 10:04:41 AM

Ep: 64 - The New Rules of Customer-Centric Marketing

A guest sits down at a new restaurant in town, and they’re excited—they saw an ad saying this establishment offered fresh seafood on weekends, and they waited until ...

Aug 29, 2023 9:52:41 AM

Ep: 63 - Synergizing Marketing: Linking Data, Teams, and Impact

It is time for quarterly business reviews, and you’re a leader sitting at the head of the table. While Q3 was not a flop perse, it was also not as great as leadership was hoping it would be. The ...

Aug 22, 2023 11:45:38 AM

Ep: 62 - ROI and Collaboration: Marketing's Hidden Power

The first person to touch your product isn’t a buyer — they’re a marketer.

Aug 15, 2023 12:52:32 PM

Ep: 61 - Cracking the Code: Customer-Centric Marketing Mastery

Building a star-studded marketing strategy without fundamentally understanding your customer? Impossible. Getting to know your target demographic at a core level? The fastest, easiest way to get ...

Aug 8, 2023 9:17:45 AM

Ep: 60 - Integrating Marketing: Bridging Physical & Digital

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing. But this doesn’t mean you ...

Aug 1, 2023 9:22:47 AM

Ep: 59 - Harmonizing Physical & Digital: Maximum Marketing Synergy

Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions. 

Jul 25, 2023 10:10:23 AM

Ep: 58 - Art Meets Science: Powering Impactful Marketing

Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best ...

Jul 18, 2023 1:47:46 PM

Ep: 57 - Don't Count TV Out: Why TV Marketing isn't Dead

The days of TV commercials may feel far behind us but truthfully, they still have ample power when it comes to brand legitimacy and recognition. Using TV to create stronger ties across multiple ...

Jul 11, 2023 10:13:26 AM

Ep: 56 - Simplified Strategies: High-Impact Rewards

People will always function well in environments they trust — and customers and marketers are no exception.

Jul 5, 2023 10:02:11 AM

Ep: 55 - Maximize Marketing Impact: Adapting and Optimizing

You have to make quality use of every single part of the marketing budget buffalo.

Jun 27, 2023 11:46:04 AM

Ep: 54 - Marketing Magic: Clarity, Customer Experience, and Evolving

The best marketing teams view all of their processes through the lens of the consumer. 

Jun 20, 2023 9:49:34 AM

Ep: 53 - Navigating Change and Building Your Ideal Martech Toolbox

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.

Jun 13, 2023 10:11:10 AM

Ep: 52 - Tailoring Influence: The Art of Targeted Influencer Marketing

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has ...

Jun 6, 2023 9:58:51 AM

Ep: 51 - Lasting ROI: The Value of Human-Centered Marketing

Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your ...

May 30, 2023 11:06:53 AM

Ep: 50 - Operational Excellence in Marketing: How to Get There

Operationally excellent functions can supercharge your business, launching teams towards efficiency and distinction. Unfortunately, this rhythm of strong practices with plans, goals, measurements ...

May 23, 2023 10:05:36 AM

Ep: 49 - Fearlessness, Functionality, Fortitude: The Recipe for Workplace Success

Fight. Flight. Freeze. When you’re afraid, how do you respond? What’s more, when the fear kicks in while you’re on the job, how do you work through that response?

May 16, 2023 8:55:38 AM

Ep: 48 - Effectiveness Over Efficiency: Finding Balance in Marketing

These days, Martech provides marketers with plenty of time-saving tools that promise to free them up to spend more time on the human aspects of their job. 

May 9, 2023 9:21:14 AM

Ep: 47 - Fighting Imposter Syndrome and Staying Relevant in Marketing Ops

Marketing ops is a fantastic, stable career path, and hiring for its essential skills is something every business should be doing.

May 2, 2023 10:28:05 AM

Ep: 46 - Podcasting Power: A Mighty Medium for Marketing Ops

Why did we start a podcast? It wasn’t just because it’s fun (even though it is).

Apr 25, 2023 9:46:30 AM

Ep: 45 - Content Marketing: Why Video is Your Most Valuable Tool

If you’re a content marketer, video is the most powerful tool in your arsenal. But video is constantly evolving — and AI, another potent engine, promises to revolutionize the industry.

Apr 12, 2023 3:33:36 PM

Ep: 44 - Connection Is the Key to Healing Your Marketing Ops

In healthcare, your tech stack should serve your patients — not strain your patience.

Mar 14, 2023 1:16:55 PM

Ep: 43 - Data- Driven Decision Making: The Key to Marketing Ops Success

One significant sign of a successful triumvirate of data processing systems: scalability. Without data analysis and metrics, you can’t succeed. 

Feb 7, 2023 1:57:04 PM

Ep: 42 - Can AI-Driven Content Be Good for Marketing?

OpenAI has been given a big boost with the launch of programs like ChatGPT and everyone is buzzing (or complaining) about its potential. 

Dec 19, 2022 1:52:39 PM

Ep: 41 - Brand Marketing for Crowded Markets

Coffee is a competitive market these days and leveling up your game in the industry puts you up against some big players who have deep brand loyalty. So how can your brand stand out in crowded ...

Dec 6, 2022 10:59:51 AM

Ep: 40 - Building Bridges with Marketing Ops

Marketing Ops is about synthesis and bringing together ideas, or disparate knowledge to create effective strategies that solve problems. This is especially true when you are coming in and ...

Nov 29, 2022 10:20:28 AM

Ep: 39 - E-Commerce and Retail: You Can’t Have Just One

Inventors and entrepreneurs start with a product — usually one they are passionate about. But just because you have a product doesn’t mean you have a brand. Successful entrepreneurs turn products ...

Nov 15, 2022 10:14:58 AM

Ep: 38 - Transferable Skills in Marketing Ops Transitions

In today’s job market, many are taking advantage of the “great resignation” to make a job change. What does this look like for a marketing operations professional who is now moving to a whole new ...

Nov 8, 2022 10:55:32 AM

Ep: 37 - Leveraging Technology in Marketing Efficiency

Gone are the days when you would just pop over to your colleague’s desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is ...

Nov 1, 2022 3:23:33 PM

Ep: 36 - Optimizing the Healthcare Digital Experience

When it comes to balancing between utilizing and protecting personal data, there is probably no area more fraught for marketing professionals than the healthcare industry. With changes to ...

Oct 25, 2022 11:27:24 AM

Ep: 35 - Essentials of Testing for Changing Marketing Landscapes

Focusing mainly on your customer may seem like the best strategy in marketing, but so much gets lost in the process before you even get there. 

Oct 18, 2022 2:35:54 PM

Ep: 34 - Tailoring your Brand for Customer Experience

Collaboration means more than just working together. It’s determining the strengths and needs of every person on your team to make a cohesive plan for success.

Oct 11, 2022 9:20:43 AM

Ep: 33 - Complex Sales: Marketing Ops Across B2B and B2C

A complex sales environment can be challenging for marketing operations professionals, but it is also a premier setting for experimentation and innovation. When this is your day-to-day at a ...

Oct 4, 2022 3:57:19 PM

Ep: 32 - To Get Better At Marketing Ops: Don’t Stay In Your Lane!

As a Marketing Ops professional, you need to always anticipate what your key stakeholders need to accomplish and help them get there.

Sep 27, 2022 9:46:09 AM

Ep: 31 - Adding Value to Content Strategy with Inclusivity

Continuous new innovations in marketing operations allow brands to tailor their messaging precisely to the needs of their target audience. 

Sep 20, 2022 9:29:22 AM

Ep: 30 - Healthcare Compliance in Marketing Operations

Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to ...

Sep 13, 2022 9:34:29 AM

Ep: 29 - Building a Successful Influencer Campaign


A strong marketing strategy in 2022 has to look at social media influencers. It just does.

Sep 6, 2022 7:52:45 PM

Ep: 28 - Submit A Ticket: Being Priority Driven in a Growth Environment

A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? 

Aug 30, 2022 9:01:52 AM

Ep: 27 - Delivering A Customized Customer Experience Backed By Data

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing ...

Aug 23, 2022 9:17:39 AM

Ep: 26 - Agile Marketing: Bringing Higher Value to the Creative Process

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.

Aug 16, 2022 8:31:08 AM

Ep: 25 - Using the Engine of Marketing to Drive Revenue

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. 

Aug 9, 2022 8:51:38 AM

Ep: 24 - Constantly Moving: Staying Ahead in Digital Marketing

What has changed in high-level digital marketing since the worldwide launch of the iPhone? 

Aug 2, 2022 10:03:52 AM

Ep: 23 - Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies

What does it take to support and grow a worldwide brand trusted and loved by so many people like Ben and Jerry’s?

Jul 26, 2022 8:44:48 AM

Ep: 22 - Creative Efficiency: Inside the Marketing Machine at a Major Studio

Promoting a major motion picture in the entertainment industry has specific marketing needs and challenges. But, film market operations can offer distinct lessons for the wider marketing ...

Jul 12, 2022 10:19:17 AM

Ep: 20 - Hunger and Martech - Born and Bred in Marketing Ops

The path to marketing expertise can take some unlikely twists and turns.

Jul 5, 2022 12:14:18 PM

Ep: 19 - Putting Out Fires: Data and Marketing Ops

There’s always a burning fire in marketing operations.

Jun 28, 2022 10:22:22 AM

Ep: 18 - Balancing Revenue & Customer Experience in Marketing Operations

What should always stay top of mind for marketing operations? 

Jun 14, 2022 10:21:25 AM

Ep: 17 - Field Marketers as Relationship Builders

If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.

May 31, 2022 1:03:21 PM

Ep: 16 - Why You Need to Simplify Your Marketing Operations

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”

May 17, 2022 10:27:58 AM

Ep: 15 - Marketing Operations: What To Do If You’re Starting From Scratch

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.

May 3, 2022 9:45:58 AM

Ep: 14 - Utilizing Curiosity For Peak Workplace Performance

What if your manager took the time to learn your strengths, goals, and work ethic? 

Apr 19, 2022 9:23:53 AM

Ep: 13 - The Art of Managing Multiple Customer Types

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Apr 5, 2022 7:30:00 AM

Ep: 12 - Demystifying Revenue Ops

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Mar 22, 2022 7:00:00 AM

Ep: 11 - Optimizing Workflows & Measuring Success

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

Mar 8, 2022 8:22:06 AM

Ep: 10 - How Sales & Marketing Can Work Together

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Feb 22, 2022 9:39:15 AM

Ep: 9 - Marketing Operations Isn't Only Data

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Feb 8, 2022 9:18:10 AM

Ep: 8 - The Right Way to Do Email Strategy Execution

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...

Jan 28, 2022 1:53:45 PM

Ep: 7 - From Handoff to Handshake: The RevOps Function

An important part of the sales process that rarely gets brought to the marketing side is objection handling.

Jan 11, 2022 8:51:42 AM

Ep: 6 - Are You Asking Your Data the Right Questions?

The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.

Dec 28, 2021 9:07:21 AM

Ep: 5 - How to Overcome Consumer Distrust

One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a ...

Dec 14, 2021 8:43:22 AM

Ep: 4 - When Curiosity & Grit Fuel Velocity

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members ...

Dec 1, 2021 10:43:44 AM

Ep: 3 - Use Data to Support Dynamic Creativity

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.

Nov 16, 2021 10:48:26 AM

Ep: 2 - Intentionality & Communication: Destination Marketing Insights

Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they ...

Nov 16, 2021 10:18:45 AM

Ep: 1 - Why Marketing Ops Needs a Seat at the Strategy Table

If you’re planning your strategy for 2022 and Marketing Ops doesn’t have a seat at the table…

Nov 15, 2021 4:09:11 PM

Introducing... The Art of Marketing Operations!

Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency.

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