<img src="https://ws.zoominfo.com/pixel/f25pfNfX8omqHOgIFa5E" width="1" height="1" style="display: none;">
Dynamic-Range2
TaylorCorp_TheArtofMarketing_CoverArt
The Art of Marketing Operations / All Episodes
 
Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
podcast-microphone
Aug 2, 2022 10:03:52 AM

Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies

What does it take to support and grow a worldwide brand trusted and loved by so many people like Ben and Jerry’s?

Jul 26, 2022 8:44:48 AM

Creative Efficiency: Inside the Marketing Machine at a Major Studio

Promoting a major motion picture in the entertainment industry has specific marketing needs and challenges. But, film market operations can offer distinct lessons for the wider marketing ...

Jul 12, 2022 10:19:17 AM

Hunger and Martech - Born and Bred in Marketing Ops

The path to marketing expertise can take some unlikely twists and turns.

Jul 5, 2022 12:14:18 PM

Putting Out Fires: Data and Marketing Ops

There’s always a burning fire in marketing operations.

Jun 28, 2022 10:22:22 AM

Balancing Revenue & Customer Experience in Marketing Operations

What should always stay top of mind for marketing operations? 

Jun 14, 2022 10:21:25 AM

Field Marketers as Relationship Builders

If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.

May 31, 2022 1:03:21 PM

Why You Need to Simplify Your Marketing Operations

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”

May 17, 2022 10:27:58 AM

Marketing Operations: What To Do If You’re Starting From Scratch

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.

May 3, 2022 9:45:58 AM

Utilizing Curiosity For Peak Workplace Performance

What if your manager took the time to learn your strengths, goals, and work ethic? 

Apr 19, 2022 9:23:53 AM

The Art of Managing Multiple Customer Types

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Apr 5, 2022 7:30:00 AM

Demystifying Revenue Ops

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Mar 22, 2022 7:00:00 AM

Optimizing Workflows & Measuring Success

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

Mar 8, 2022 8:22:06 AM

How Sales & Marketing Can Work Together

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Feb 22, 2022 9:39:15 AM

Marketing Operations Isn't Only Data

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Feb 8, 2022 9:18:10 AM

The Right Way to Do Email Strategy Execution

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...

Jan 28, 2022 1:53:45 PM

From Handoff to Handshake: The RevOps Function

An important part of the sales process that rarely gets brought to the marketing side is objection handling.

Jan 11, 2022 8:51:42 AM

Are You Asking Your Data the Right Questions?

The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.

Dec 28, 2021 9:07:21 AM

How to Overcome Consumer Distrust

One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a ...

Dec 14, 2021 8:43:22 AM

When Curiosity & Grit Fuel Velocity

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members ...

Dec 1, 2021 10:43:44 AM

Use Data to Support Dynamic Creativity

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.

Nov 16, 2021 10:48:26 AM

Intentionality & Communication: Destination Marketing Insights

Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they ...

Nov 16, 2021 10:18:45 AM

Why Marketing Ops Needs a Seat at the Strategy Table

If you’re planning your strategy for 2022 and Marketing Ops doesn’t have a seat at the table…

Nov 15, 2021 4:09:11 PM

Introducing... The Art of Marketing Operations!

Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency.

OTHER WAYS TO ENJOY THIS POST:

Never Miss New Shows and Episodes
Sign up for podcast episodes below to get insights and experiences from the top leaders in marketing operations.