The Art of Marketing Operations / All Episodes

When your total addressable market includes every person, how can marketers effectively reach such a wide range of audiences? 

The challenge of physical stores breaking down the e-commerce wall is well-known. Now, with so many brands beginning as e-commerce companies, the opposite is a massive challenge as ...

The landscape of digital marketing is constantly evolving, with both consumer preferences and business offerings widely changing every year. 

Odds are you publish or share regular reporting. Putting together those numbers is probably part of your routine — but when was the last time you thought about why?

Imagine this: you’re planning the ultimate destination trip to Cancun. You’ve booked the perfect hotel months in advance and just when you think that you can deal with the rest later — flights, ...

When you think about marketing, you probably think of creative minds meeting and collaborating over colorful content calendars or Canva documents, drumming up witticisms for social media, or ...

A guest sits down at a new restaurant in town, and they’re excited—they saw an ad saying this establishment offered fresh seafood on weekends, and they waited until ...

It is time for quarterly business reviews, and you’re a leader sitting at the head of the table. While Q3 was not a flop perse, it was also not as great as leadership was hoping it would be. The ...

The first person to touch your product isn’t a buyer — they’re a marketer.

Building a star-studded marketing strategy without fundamentally understanding your customer? Impossible. Getting to know your target demographic at a core level? The fastest, easiest way to get ...

In a world where every company is shifting to digital marketing, the only way to stand out amongst the crowd may be a reassessment of the value of physical marketing. But this doesn’t mean you ...

Marketing operations is often the center of organizational excellence — it’s essential for driving other marketing functions. 

Want to eliminate the guesswork in marketing? Stop believing everything you think. Your predispositions, previous experiences and knowledge may actually be holding you back from your best ...

The days of TV commercials may feel far behind us but truthfully, they still have ample power when it comes to brand legitimacy and recognition. Using TV to create stronger ties across multiple ...

People will always function well in environments they trust — and customers and marketers are no exception.

You have to make quality use of every single part of the marketing budget buffalo.

The best marketing teams view all of their processes through the lens of the consumer. 

Your business is constantly looking for solutions to problems. Inefficiencies leave your team spending far too much valuable time on tasks that can be solved by Martech tools.

For years, influencers have been breaking into industry after industry. While they were once found promoting products like viral leggings and health drinks, the influencer marketing trend has ...

Every marketing move should come with a distinctly measurable outcome that ties directly to ROI — this popular mindset stifles creativity, and ultimately, decreases the power and leverage of your ...

Operationally excellent functions can supercharge your business, launching teams towards efficiency and distinction. Unfortunately, this rhythm of strong practices with plans, goals, measurements ...

Fight. Flight. Freeze. When you’re afraid, how do you respond? What’s more, when the fear kicks in while you’re on the job, how do you work through that response?

These days, Martech provides marketers with plenty of time-saving tools that promise to free them up to spend more time on the human aspects of their job. 

Marketing ops is a fantastic, stable career path, and hiring for its essential skills is something every business should be doing.

Why did we start a podcast? It wasn’t just because it’s fun (even though it is).

If you’re a content marketer, video is the most powerful tool in your arsenal. But video is constantly evolving — and AI, another potent engine, promises to revolutionize the industry.

In healthcare, your tech stack should serve your patients — not strain your patience.

One significant sign of a successful triumvirate of data processing systems: scalability. Without data analysis and metrics, you can’t succeed. 

OpenAI has been given a big boost with the launch of programs like ChatGPT and everyone is buzzing (or complaining) about its potential. 

Coffee is a competitive market these days and leveling up your game in the industry puts you up against some big players who have deep brand loyalty. So how can your brand stand out in crowded ...

Marketing Ops is about synthesis and bringing together ideas, or disparate knowledge to create effective strategies that solve problems. This is especially true when you are coming in and ...

Inventors and entrepreneurs start with a product — usually one they are passionate about. But just because you have a product doesn’t mean you have a brand. Successful entrepreneurs turn products ...

In today’s job market, many are taking advantage of the “great resignation” to make a job change. What does this look like for a marketing operations professional who is now moving to a whole new ...

Gone are the days when you would just pop over to your colleague’s desk to ask for a missing piece of copy, or run into them to chat about that brief for your next meeting. Marketing technology is ...

When it comes to balancing between utilizing and protecting personal data, there is probably no area more fraught for marketing professionals than the healthcare industry. With changes to ...

Focusing mainly on your customer may seem like the best strategy in marketing, but so much gets lost in the process before you even get there. 

Collaboration means more than just working together. It’s determining the strengths and needs of every person on your team to make a cohesive plan for success.

A complex sales environment can be challenging for marketing operations professionals, but it is also a premier setting for experimentation and innovation. When this is your day-to-day at a ...

As a Marketing Ops professional, you need to always anticipate what your key stakeholders need to accomplish and help them get there.

Continuous new innovations in marketing operations allow brands to tailor their messaging precisely to the needs of their target audience. 

Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to ...

A strong marketing strategy in 2022 has to look at social media influencers. It just does.

A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? 

Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing ...

Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow.

It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. 

What has changed in high-level digital marketing since the worldwide launch of the iPhone? 

What does it take to support and grow a worldwide brand trusted and loved by so many people like Ben and Jerry’s?

Promoting a major motion picture in the entertainment industry has specific marketing needs and challenges. But, film market operations can offer distinct lessons for the wider marketing ...

The path to marketing expertise can take some unlikely twists and turns.

There’s always a burning fire in marketing operations.

What should always stay top of mind for marketing operations? 

If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community.

You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”

The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical.

What if your manager took the time to learn your strengths, goals, and work ethic? 

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...

An important part of the sales process that rarely gets brought to the marketing side is objection handling.

The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.

One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a ...

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members ...

Highly detailed website performance data tracking allows you to test and pivot in a continuous cycle of self-improvement.

Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they ...

If you’re planning your strategy for 2022 and Marketing Ops doesn’t have a seat at the table…

Knowledge is one of the greatest assets you can have, especially when you find you and your marketing operations team positioned at the intersection between growth and efficiency.