Customer Communications Management
Timing is everything. We'll help you build omnichannel marketing strategies that let you reach customers at exactly the right moment.
Use buyer journey mapping to guarantee engagement at every life stage.
Consolidate omnichannel communication campaigns and data on a single dashboard.
Let performance and data analytics tell you what's working and what's not.
Identify patterns and discover behaviors that no one else can see.
Omnichannel Communications by Industry
Top brands trust Taylor to deliver true omnichannel experiences using deeper customer insight and industry specific strategies. You can, too.
New Customer Acquisition Campaigns
Omnichannel Marketing Approach Raises Brand Awareness and Revenue
A credit union was looking to add new members, but competition from commercial banks and a limited budget was holding them back. Taylor came up with a two-part plan to make sure the most was made of every dollar invested.
- Consumers searching for financial services were targeted with a multi-touch direct mail and email campaign.
- A highly customized Facebook campaign focused on look-alike prospects and in-market shoppers of financial services.
of new mortgage loans
of new savings accounts
foot traffic to branch locations
Not Just Another Marketing Data Analytics Company
When we're talking data, what we're really talking about is responsibility. You won't - and shouldn't - share your data with just anyone. It's one of your most valuable assets. It's a good thing we're not just anyone.
An Omnichannel Communications Partner You Can Trust
For more than 30 years, organizations the world over have trusted Taylor with their data. We've been the go-to marketing analytics consultant for many of the top brands in major markets.
You'll always own your data, and we will not share it with anyone else.
Use Marketing Data Analytics in Your Communications Programs
Reach prospects an average of 14 days sooner than traditional new mover sources and access verified pre-mover information 2-6 weeks ahead of time.
Active Shopper Advantage
Data analysis lets you see who's in the market for your products - and those of your competitors.
New Customer Acquisition
A personalized experience through multiple channels makes sure you make the sale and keep the customer.
Purchase Intent Triggers
Get more granular than ever before with life-event data your marketing teams can use to reach customers at precisely the right time.
Predicting future purchases and needs through buyer journey mapping builds customer loyalty.
Multiple channels to reengage lapsed customers and bring them back to your online shop or physical store.
The industry’s leading source of complete automotive and auto-related shopper data lets you find customers when they're in-market.
Digital Marketing Analytics
Omnichannel Communications Management Dashboard
Manage every aspect of your marketing campaigns in our all-in-one platform.
You'll be in complete control when it comes to initiating campaigns, monitoring progress and determining your next steps.
And don't worry about integration. Our dashboard will seamlessly pair with your existing technology to collect the quantitative data you need to make informed decisions.
Marketing Data Analytics
Deeper knowledge of your targeted audience lets you deliver a more personalized experience at every touchpoint.
Customer Journey Mapping
Your guide to determining where customers are in the buyer lifecycle and exactly what information needs to be presented.
Cluster analysis tools use your data points to define unique groups and the demographics associated with each one.
Access to metrics in real time lets you direct and follow your campaigns while they're in progress.
IBM SPSS Neural Networks modeling tools provide data modeling that enable you to discover complex relationships in your data.
Collect and evaluate demographics, psychographics, household buying behaviors, life-stage triggers, geography and more.
Everything from complex customer and prospect data platforms for omnichannel marketing to basic introductory landing pages.
Customer Journey Analytics
Omnichannel Marketing Campaign Brings $16 Million in Revenue
A retailer was looking to reach new customers with a promotional discount offer. But this time, the results needed to outperform previous campaigns.
Taylor collected 12 months of active customer data to create four customer life-stage personas. Based on these, we designed a hyper-personalized distribution strategy to reach potential customers.
Response rate of 2.49%
beat the industry average.
13,000 individual sales
and $15.9 million in revenue.
Triggered data and AI data
generated lifts of 219% and 289%.
Marketing Data Analytics Consulting When You Need It
You may already have vendors for your direct mail or email marketing. We completely understand. You can continue using them while also working with Taylor.
We're more than happy to provide our marketing analytics services for the campaigns you have in progress with your current providers. We'd love to know what your goals are and how we can help.
Frequently Asked Omnichannel Communications Questions
What’s the difference between omnichannel and multichannel marketing?
The biggest difference between the two is the focus. While multichannel marketing does employ some of the same tactics as omnichannel, its main goal is driving your brand to the customer with a common message through individual channels. However, there is often no connection between them.
- For instance, you might advertise a sale in a blog, social post and in an email. So the customer will see the offer in these channels, but they are very much in their own separate lanes.
Omnichannel marketing focuses on the customer, instead driving them toward your brand by unifying your channels of communication to guide them on their buyer journey.
- An example of this would be advertising a sale on social media, then be directed to your website where they are offered a promo code and then asked to opt in for email updates from your company based on their purchases.
The interconnectedness of the channels is the key, and sets you up to keep the conversation going with personalized communications and deliver messages based on the customer’s preferred channel. This approach gives your digital and physical spaces a cohesive image and voice, resulting in a seamless experience for customers whenever and however they interact with your brand.
How can Taylor help us with our omnichannel marketing campaigns?
Taylor’s holistic approach provides you with the creative services, personalization technology and omnichannel tools you need to maximize your campaign ROI. From direct mail and email marketing to SMS text and social media platforms, we will provide a throughline that delivers a seamless experience to your customers. Our aim is to guarantee they enjoy consistent messaging and the same level of interaction with your brand regardless of which channel they prefer to engage in, as well as hyper-personalization that lets you connect with customers based on where they are in their shopping journey and, more importantly, in their lives overall.
The beauty of it is that you can use data you already have. When you're working with an omnichannel strategy, you can collect customer data from several different areas: social media, mailing lists, point-of-sale systems, loyalty programs and more. This data lets you analyze your customers’ actions and interests, and can be used to inform your marketing campaigns. Analyzing omnichannel data also allows you to identify and focus on the most profitable communication channels.
Will Taylor share my data?
Absolutely not. For more than 30 years, we have been a trusted digital marketing analytics consultant to top brands around the world. We operate with strict confidentiality and only use the information that you opt in with. And once the consultation and/or campaign is finished, we will not retain or share any of the data utilized in the process.
What is Taylor’s Marketing Advantage Program?
Taylor’s Marketing Advantage Program is a systematic approach to leveraging valuable data for effective marketing outreach. It combines access to new shopping intelligence — including your competitors’ shopper data — with turnkey tools to enable hyper-targeted communications that turn shoppers into customers.
Our Marketing Advantage Program provides access to your most active shoppers as well as those of your competitors. Leverage this competitive intelligence to engage them with timely, omnichannel communications and special offers from your brand.
- Active Shopper Advantage (ASA)
Reach and convert shoppers actively seeking your or your competitors’ products and services online.
- New Customer Acquisition (NCA)
Reach ideal prospects with tactics such as geotargeting, purchasing triggers, demographics and analytics.
- Customer Cross-Sell Advantage (CXA)
Predict the product your customer is most likely to purchase next.
- Customer Win-Back Advantage (CWA)
Boost your engagement with dormant customers and give your business the growth you need.