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BLACKPINK: Building the Hottest Brand in Music

Case Study

For BLACKPINK’s Born Pink Tour, Taylor printed premium G7® certified trading cards that became must-have collectibles for superfans and collectors.

Having performed dozens of sold-out shows in front of millions of adoring fans, BLACKPINK was known throughout the music industry as “the biggest girl group in the world.”

Taylor served as a key partner behind the mega-brand by custom printing collectible photo trading cards for BLACKPINK’s massive Born Pink World Tour. Crisply rendered in G7® certified color with Taylor’s legendary attention to detail, the trading cards gave fans a tangible, personal way to connect with the group. Both graded and ungraded versions of the cards were later bought and sold by collectors on the secondary market.

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