Challenge
An LP pressing plant engaged Taylor to produce a custom boxed set for a breakout indie band. The plan was to create a slipcase, album jacket and booklet insert — but the band had another idea at the last minute. Could scratch-off tickets also be inserted into the boxed sets to create excitement among fan club members?
Solution
Taylor Print & Packaging used its expertise with both commercial print and gift card production to make the band’s wish a reality:
- Taylor printed the slipcase, jacket and insert using offset technology. Working in tandem, Taylor’s gift card experts produced the scratch-off tickets using state-of-the-art digital presses.
- A design was created that allowed 17 different prizes to be variably imprinted on “lottery tickets,” each covered with a scratch-off foil overlay. A unique tracking code was also imprinted that corresponded to the types and quantities of prizes offered, ensuring accurate prize redemption.
- More than 19,000 scratch-off tickets were ultimately created for prizes ranging from 10% off band merchandise to a single grand prize of an all-expenses-paid trip to an upcoming concert.
Results
Taylor’s diverse capabilities helped the LP pressing plant — and the indie band — drive interest in the album’s release.
