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The Art of Marketing Operations / All Episodes
 
Welcome to The Art of Marketing Operations, a Taylor podcast. Here you can grow your knowledge about marketing operations, listen to ideas and strategies to help you scale, grow, and optimize your efficiency, drive your speed to market, and enrich your work life.

Browse our entire catalog of episodes below.
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Apr 19, 2022 9:23:53 AM

The Art of Managing Multiple Customer Types

There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? 

Apr 5, 2022 7:30:00 AM

Demystifying Revenue Ops

Why should you communicate with your tech stack administrator? How do you track attribution consistently across sales and marketing? Is an NPS even useful?

Mar 22, 2022 7:00:00 AM

Optimizing Workflows & Measuring Success

Are you wasting resources on the wrong technology for your team? Think about it. Measuring efficiency isn't only about the people–it’s about the software they have at their fingertips. 

Mar 8, 2022 8:22:06 AM

How Sales & Marketing Can Work Together

You could do it alone, but you shouldn’t. Marketing is most effective when paired with intentional and consistent collaboration with the sales team. Together, you create clear objectives and ...

Feb 22, 2022 9:39:15 AM

Marketing Operations Isn't Only Data

Systems can be an ally or a saboteur. It all comes back to how you implement new tools, track your data, and personalize your content. Each component affects the results of your campaigns and the ...

Feb 8, 2022 9:18:10 AM

The Right Way to Do Email Strategy Execution

Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in ...

Jan 28, 2022 1:53:45 PM

From Handoff to Handshake: The RevOps Function

An important part of the sales process that rarely gets brought to the marketing side is objection handling.

Jan 11, 2022 8:51:42 AM

Are You Asking Your Data the Right Questions?

The more data that is out there, the more data people want. We can use data to our advantage… or to our disadvantage.

Dec 28, 2021 9:07:21 AM

How to Overcome Consumer Distrust

One of the most formidable challenges for marketers in the weight loss industry is consumer distrust. It takes us marketers back to what has always worked best: approaching marketing from a ...

Dec 14, 2021 8:43:22 AM

When Curiosity & Grit Fuel Velocity

The name “marketing automation” tends to refer to things like automating email marketing initiatives. The name “marketing operations,” however, speaks to the collaborative value that team members ...

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