The way patients find and choose care is changing fast. One thing is clear: Your digital presence is your brand, even in healthcare.
We sat down with Timothy Brown, Chief Communications and Marketing Officer at Stony Brook Medicine, to explore how modern health systems are rethinking marketing, technology, and patient engagement.
Timothy shares how academic medical centers are navigating increased competition, shifting patient expectations, and rapid changes in digital behavior. From CRM adoption and patient journey mapping to social media strategy, SEO, and AI driven search, this conversation offers a behind the scenes look at how marketing and communications can directly impact access, trust, and outcomes in healthcare.
This episode is relevant for healthcare leaders, marketers, digital strategists, and anyone reimagining how health systems connect with patients in an increasingly consumer driven world.
Find Timothy's work at https://www.stonybrookmedicine.edu/
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